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SiteMinder Limited (AU:SDR)
ASX:SDR
Australian Market
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SiteMinder Limited (SDR) AI Stock Analysis

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AU:SDR

SiteMinder Limited

(Sydney:SDR)

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Neutral 54 (OpenAI - Gpt-5.6Sol)
Rating:54Neutral
Price Target:
AU$3.00
▼(-11.76% Downside)
Action:Reiterated
Date:08/27/26
The score is primarily supported by improving fundamentals—especially strong positive free cash flow and narrowing losses—offset by weak technicals (below major moving averages with negative MACD) and unattractive valuation signals due to continued unprofitability (negative P/E and no dividend yield provided).
Positive Factors
Recurring SaaS Revenue Model
Recurring SaaS subscriptions and modular upgrades can support revenue visibility, customer retention and expansion as hotels add properties, booking channels and functionality over time.
Negative Factors
Ongoing Unprofitability
SiteMinder has not yet reached operating or net profitability, leaving earnings vulnerable to execution setbacks and requiring sustained growth and cost discipline before returns become dependable.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring SaaS Revenue Model
Recurring SaaS subscriptions and modular upgrades can support revenue visibility, customer retention and expansion as hotels add properties, booking channels and functionality over time.
Read all positive factors

SiteMinder Limited (SDR) vs. iShares MSCI Australia ETF (EWA)

SiteMinder Limited Business Overview & Revenue Model

Company Description
SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas. The company offers online guest acquisition platforms, including Channel M...
How the Company Makes Money
SiteMinder primarily makes money by selling its hospitality software on a recurring subscription (SaaS) basis to accommodation providers. Key revenue streams include: (1) Subscription fees for access to its core platform and products (e.g., channe...

SiteMinder Limited Financial Statement Overview

Summary
Cash flow is the standout strength (operating cash flow rose to ~39.9M and free cash flow to ~37.4M in 2026), and losses are narrowing with EBITDA turning positive (~10.3% margin). However, profitability is not yet durable (EBIT margin still ~-2.1%) and gross margin compressed sharply (~9.7% in 2026 vs ~22.1% in 2025), keeping the overall financial score moderate.
Income Statement
46
Neutral
Balance Sheet
63
Positive
Cash Flow
78
Positive
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue266.06M224.45M190.67M151.38M116.45M
Gross Profit25.79M49.52M33.44M-24.24M-23.16M
EBITDA27.52M-21.34M-49.00K-25.36M-91.90M
Net Income-11.34M-24.51M-25.13M-49.30M-110.39M
Balance Sheet
Total Assets152.36M128.68M122.66M127.03M151.66M
Cash, Cash Equivalents and Short-Term Investments31.55M33.39M40.21M51.28M88.72M
Total Debt12.21M9.18M11.31M12.58M12.63M
Total Liabilities93.97M70.95M57.75M49.92M44.80M
Stockholders Equity58.40M57.73M64.91M77.12M106.87M
Cash Flow
Free Cash Flow37.35M-3.17M-9.80M-39.18M-53.37M
Operating Cash Flow39.86M23.66M14.46M-14.80M-30.46M
Investing Cash Flow-32.91M-26.88M-22.13M39.66M-84.87M
Financing Cash Flow-6.31M-4.45M-3.14M-1.07M111.42M

SiteMinder Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.40
Price Trends
50DMA
3.67
Negative
100DMA
3.46
Negative
200DMA
4.16
Negative
Market Momentum
MACD
-0.06
Positive
RSI
31.50
Neutral
STOCH
11.67
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SDR, the sentiment is Negative. The current price of 3.4 is below the 20-day moving average (MA) of 3.66, below the 50-day MA of 3.67, and below the 200-day MA of 4.16, indicating a bearish trend. The MACD of -0.06 indicates Positive momentum. The RSI at 31.50 is Neutral, neither overbought nor oversold. The STOCH value of 11.67 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SDR.

SiteMinder Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
AU$14.32B98.273.68%27.32%-30.84%
74
Outperform
AU$129.05M8.5728.92%8.93%525.70%
65
Neutral
AU$354.96M50.907.33%63.33%12.84%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
54
Neutral
AU$876.79M-76.26-19.21%18.60%54.28%
51
Neutral
AU$52.89M-60.91-16.92%14.31%79.78%
51
Neutral
AU$195.23M146.000.87%2.61%70.72%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SDR
SiteMinder Limited
3.07
-3.59
-53.90%
AU:SPZ
Smart Parking Limited
0.84
-0.13
-13.47%
AU:UBN
Urbanise.com
0.67
-0.11
-14.10%
AU:XRO
Xero Limited
81.73
-80.32
-49.56%
AU:HPG
hipages Group Holdings Ltd.
0.96
-0.32
-25.00%
AU:RDY
ReadyTech Holdings Ltd.
1.42
-0.86
-37.94%

SiteMinder Limited Corporate Events

SiteMinder bolsters executive team with new CFO and Chief Partner Officer
Aug 24, 2026
SiteMinder has reshaped its executive leadership team, appointing current Chief Financial Officer Tim Howard to the new role of Chief Partner Officer and naming CyberCX Group CFO Kevin O’Sullivan as its incoming Chief Financial Officer, effe...
SiteMinder Updates Corporate Governance Framework for FY2026
Aug 24, 2026
SiteMinder Limited’s Board released its Corporate Governance Statement for the financial year ended 30 June 2026, detailing the group’s commitment to high governance standards and transparency. The framework is continually reviewed to ...
SiteMinder Doubles EBITDA as Smart Platform Drives FY26 Growth
Aug 24, 2026
SiteMinder reported strong FY26 results, with ARR up 24.1% to $313.7 million and revenue up 22% on a constant-currency and organic basis to $266.1 million despite softer global travel and a stronger Australian dollar. Adjusted EBITDA nearly double...
SiteMinder Narrows Loss as Revenue Jumps but Net Tangible Assets Turn Negative
Aug 24, 2026
SiteMinder Limited reported an 18.6% rise in revenue to $266.1 million for the year ended 30 June 2026, while cutting its net loss to $11.3 million, a 53.7% improvement from the prior year. The company did not declare a dividend and reported negat...
State Street Global Advisors Ceases to Be a Substantial Holder in SiteMinder
Aug 24, 2026
State Street Global Advisors and related subsidiaries have filed a notice that they have ceased to be substantial holders in SiteMinder Limited as of 20 August 2026, under section 671B of the Corporations Act 2001. The filing indicates a reduction...
SiteMinder taps AI expert Samantha Lawson as new Chief Product Officer
Jul 21, 2026
SiteMinder has appointed technology executive Samantha Lawson as Chief Product Officer, effective 1 August 2026, transitioning her from the board into an executive role to steer product innovation and AI-led strategy. Lawson’s background in ...
SiteMinder Issues New Unquoted Performance Rights Under Employee Scheme
Jul 10, 2026
SiteMinder Limited has notified the market of the issue of 71,189 unquoted performance rights under its employee incentive scheme. These new securities, coded SDRAO, were issued on 30 June 2026 and are subject to transfer restrictions until condit...
SiteMinder trims potential equity overhang as rights and options lapse
Jul 7, 2026
SiteMinder Limited has reported the cessation of a tranche of equity-linked incentives, including 202,535 performance rights and 88,009 options that lapsed on 30 June 2026. The lapses reflect conditional rights that were not satisfied or became in...
JPMorgan exits substantial holder status in SiteMinder
Jun 22, 2026
JPMorgan Chase Co. and its affiliates have notified SiteMinder Limited that they have ceased to be a substantial holder in the company as of 18 June 2026. The change reflects adjustments in securities held or managed through various JPMorgan enti...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 27, 2026