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hipages Group Holdings Ltd. (AU:HPG)
ASX:HPG
Australian Market
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hipages Group Holdings Ltd. (HPG) AI Stock Analysis

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AU:HPG

hipages Group Holdings Ltd.

(Sydney:HPG)

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Outperform 74 (OpenAI - Gpt-5.6Sol)
Rating:74Outperform
Price Target:
AU$0.95
▼(-23.23% Downside)
Action:Upgraded
Date:08/26/26
The score is driven primarily by improving financial performance—stronger profitability, rising operating cash flow, and improving leverage—tempered by questions around margin durability (notably the sharp 2026 gross margin drop). Valuation is supportive due to the low P/E, while technicals are positive overall but look stretched with overbought momentum signals.
Positive Factors
Improving profitability and revenue base
The combination of multi-year revenue expansion and a return to profitability indicates stronger operating scale and improved earnings power. If maintained, positive net income can support reinvestment, strengthen financial resilience, and provide a more durable foundation for the marketplace and software model.
Negative Factors
Revenue growth slowdown
The marked deceleration in 2026 raises questions about the pace at which hipages can expand its homeowner audience, paying tradie base, or monetisation. Slower top-line growth can limit operating leverage and make future profit improvement more dependent on cost control rather than broadening demand.
Read all positive and negative factors
Positive Factors
Negative Factors
Improving profitability and revenue base
The combination of multi-year revenue expansion and a return to profitability indicates stronger operating scale and improved earnings power. If maintained, positive net income can support reinvestment, strengthen financial resilience, and provide a more durable foundation for the marketplace and software model.
Read all positive factors

hipages Group Holdings Ltd. (HPG) vs. iShares MSCI Australia ETF (EWA)

hipages Group Holdings Ltd. Business Overview & Revenue Model

Company Description
Hipages Group Holdings Limited, established in 2004 and headquartered in Sydney, Australia, operates a significant digital ecosystem for trade services throughout Australia and New Zealand. The company functions as both an online marketplace facil...
How the Company Makes Money
HPG primarily makes money by monetising demand generation and workflow tools for tradies on its platform. A key revenue stream is subscriptions and/or membership fees paid by tradies to access hipages leads and marketplace functionality, often pac...

hipages Group Holdings Ltd. Financial Statement Overview

Summary
Financials show a meaningful turnaround: revenue has grown steadily and the company is now profitable (2024–2026) with strong and improving operating cash flow and free-cash-flow conversion. Balance sheet leverage is conservative and improving. The main risk is earnings/margin consistency, highlighted by historically volatile profitability and an unusually sharp 2026 gross margin drop versus prior years.
Income Statement
67
Positive
Balance Sheet
74
Positive
Cash Flow
83
Very Positive
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue90.57M83.18M75.31M65.89M60.66M
Gross Profit5.36M50.04M46.44M-3.31M-1.56M
EBITDA22.86M19.63M20.45M9.60M10.20M
Net Income15.08M2.39M3.56M-5.14M-910.00K
Balance Sheet
Total Assets85.10M67.71M63.81M62.22M67.76M
Cash, Cash Equivalents and Short-Term Investments33.27M27.09M21.27M12.35M12.24M
Total Debt7.48M8.97M9.70M11.71M13.85M
Total Liabilities27.39M24.56M25.05M28.02M30.66M
Stockholders Equity57.37M43.15M38.76M34.20M37.10M
Cash Flow
Free Cash Flow25.95M21.91M19.13M-251.00K-564.00K
Operating Cash Flow26.35M22.51M19.31M15.70M12.59M
Investing Cash Flow-16.44M-15.10M-5.29M-15.50M-28.67M
Financing Cash Flow-2.34M-1.91M-2.44M-2.58M-3.28M

hipages Group Holdings Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.24
Price Trends
50DMA
0.85
Positive
100DMA
0.79
Positive
200DMA
0.84
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
50.41
Neutral
STOCH
78.15
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:HPG, the sentiment is Positive. The current price of 1.24 is above the 20-day moving average (MA) of 0.84, above the 50-day MA of 0.85, and above the 200-day MA of 0.84, indicating a bullish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 50.41 is Neutral, neither overbought nor oversold. The STOCH value of 78.15 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:HPG.

hipages Group Holdings Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
AU$47.01M6.2327.21%6.02%4.58%39.54%
74
Outperform
AU$116.08M7.5928.92%―8.93%525.70%
67
Neutral
AU$10.20B70.223.68%―27.32%-30.84%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
51
Neutral
AU$49.90M-57.27-6.40%―14.31%79.78%
43
Neutral
AU$10.34M-23.508.99%―-10.18%80.00%
35
Underperform
AU$100.88M-2.5943.57%―333.43%85.59%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:HPG
hipages Group Holdings Ltd.
0.85
-0.45
-34.62%
AU:UBN
Urbanise.com
0.63
-0.09
-12.50%
AU:XRO
Xero Limited
59.81
-94.00
-61.11%
AU:RKN
Reckon Limited
0.42
-0.14
-25.09%
AU:XF1
Xref Ltd
0.05
-0.11
-70.63%
AU:KLV
My Rewards International Limited
0.63
0.52
495.24%

hipages Group Holdings Ltd. Corporate Events

Hipages Updates Market on Daily On‑Market Share Buy‑Back Activity
Oct 11, 2026
Hipages Group Holdings Ltd., an ASX-listed provider of an online marketplace linking homeowners with tradies and other local service providers, issues ordinary fully paid shares under the code HPG. The company’s platform-driven model positio...
Hipages updates market on ongoing on‑market share buy‑back
Oct 8, 2026
Hipages Group Holdings has provided an updated notification to the ASX regarding its ongoing on‑market share buy‑back of ordinary fully paid shares. The company reported that it had repurchased a cumulative total of 435,041 shares prio...
hipages moves 2026 AGM fully online and phases out default hard-copy materials
Oct 6, 2026
hipages Group Holdings has invited shareholders to participate in its 2026 Annual General Meeting, which will be held online on 5 November 2026 at 10:00am Sydney time. The company is providing meeting access and materials through its investor hub,...
hipages sets fully virtual 2026 annual meeting for November
Oct 6, 2026
hipages Group Holdings Ltd has announced the details of its 2026 Annual General Meeting, which will be held on Thursday 5 November 2026 at 10.00am AEDT. The company has opted to conduct the AGM as a fully virtual event, providing shareholders with...
Hipages underscores market leadership and purpose in 2026 annual report
Oct 6, 2026
Hipages Group Holdings has released its 2026 annual report, highlighting its role as Australia and New Zealand’s top platform linking households with trade and home improvement businesses. The report underscores the company’s mission t...
hipages Updates Market on Progress of On-Market Share Buy-Back
Oct 6, 2026
hipages Group Holdings Ltd has provided an updated notification to the ASX regarding its on-market share buy-back program for its ordinary fully paid shares, trading under the code HPG. The company reported that a total of 410,604 shares had been ...
Hipages Updates Investors on Progress of On‑Market Share Buy‑Back
Oct 5, 2026
Hipages Group Holdings Ltd, an ASX-listed operator of a digital trades services marketplace, offers an online platform that links homeowners with qualified tradespeople across Australia. The company’s business model centres on facilitating j...
Hipages Continues On-Market Share Buy-Back Program
Oct 1, 2026
Hipages Group Holdings Ltd. has issued an update on its on-market share buy-back program, confirming that it repurchased 34,169 ordinary fully paid shares on the previous trading day. This brings the total number of shares bought back to 373,872 s...
Hipages Continues On-Market Share Buy-Back as Daily Repurchases Mount
Sep 30, 2026
Hipages Group Holdings Ltd, a digital marketplace for home improvement and trade services, listed on the ASX under the code HPG, connects consumers with qualified tradespeople across Australia. The company’s business model is built around fa...
Hipages Updates Market on Progress of On‑Market Share Buy‑Back
Sep 28, 2026
Hipages Group Holdings Ltd has provided an updated notification to the ASX regarding its ongoing on‑market share buy‑back program for its ordinary fully paid shares under code HPG. The company reported that a total of 338,030 securitie...
Hipages updates director equity interests with new grant to Catherine Hill
Sep 25, 2026
Hipages Group Holdings Ltd. has disclosed a change in director Catherine Hill’s relevant interests, reflecting an update to her equity-based remuneration under the company’s director incentive framework. The notice confirms that Hill h...
Hipages discloses updated director equity holdings for Adir Shiffman
Sep 25, 2026
Hipages Group Holdings Ltd. has reported a change in director Adir Shiffman’s interests, reflecting an increase in his holdings of Rights under the company’s equity incentive arrangements. The update is part of routine ASX disclosure r...
Hipages Director Inese Kingsmill Receives Annual Equity Grant
Sep 25, 2026
Hipages Group Holdings Ltd has disclosed a change in director Inese Kingsmill’s interests following an annual grant of director equity entitlements. Kingsmill, whose existing indirect holdings total 214,302 fully paid ordinary shares across ...
Hipages Issues New Unquoted Rights Under Employee Incentive Scheme
Sep 25, 2026
Hipages Group Holdings Ltd has notified the market of the issue of 138,105 unquoted rights securities under its employee incentive scheme, designated with the ASX code HPGAA. These rights are subject to transfer restrictions and will not be quoted...
Hipages issues 338,209 unquoted rights under employee incentive scheme
Sep 14, 2026
Hipages Group Holdings Ltd has notified the market of the issue of 338,209 unquoted rights securities under its employee incentive scheme. These HPGAA rights, issued on 14 September 2026, are subject to transfer restrictions and will not be quoted...
Hipages Issues 614,390 New Shares After Convertible Securities Exercised
Sep 9, 2026
Hipages Group Holdings Ltd. has notified the market of the issue of 614,390 ordinary fully paid shares following the conversion or exercise of previously unquoted options or other convertible securities. The new shares, issued on 2 September 2026,...
Hipages Sets Key Dates for 2026 Virtual AGM
Sep 2, 2026
Hipages Group Holdings Ltd has announced key dates for shareholders ahead of its 2026 Annual General Meeting, including a 10 September 2026 deadline for director nominations. The company will release the Notice of Meeting and AGM materials to the ...
Hipages Adds New Director Without Change to Capital Structure
Aug 31, 2026
Hipages Group Holdings Ltd. has appointed Sally Jaine Fielke as a director effective 31 August 2026, expanding its board leadership. The company disclosed to the ASX that Fielke currently holds no relevant interests in the company’s securiti...
Hipages Director Nicholas Gray Departs Board With No Shareholdings
Aug 31, 2026
Hipages Group Holdings Limited has announced that director Nicholas Gray ceased to be a board member on 31 August 2026, as disclosed in a final director’s interest notice to the ASX. The filing confirms Gray holds no relevant interests in th...
Hipages Group Announces Board Changes and News Corp-Backed Director
Aug 31, 2026
Hipages Group Holdings Ltd has announced a board change, confirming the effective resignation date of non-executive director Nicholas Gray and the appointment of Sally Fielke as a non-executive director. Fielke joins the board as the nominee of ma...
hipages Reaffirms Vision to Streamline Home Improvement Industry
Aug 23, 2026
hipages Group Holdings Ltd. has reiterated its vision of making home improvement seamless for everyone while emphasizing its purpose of transforming the home improvement industry to build better lives. The brief FY26 financial results communicatio...
Hipages lifts profit and cash flow as it expands into insurance and buys back shares
Aug 23, 2026
Hipages Group reported a solid FY26 performance, with revenue up 9% to $90.6 million, EBITDA rising 17% and pro-forma NPAT jumping 156% to $6.1 million, driven by a 9% lift in subscription ARPU and stronger customer engagement. Free cash flow surg...
Hipages Files Updated Corporate Governance Statement and Appendix 4G With ASX
Aug 23, 2026
Hipages Group Holdings Ltd. has lodged its updated corporate governance statement and Appendix 4G with the ASX for the financial year ended 30 June 2026, confirming compliance with key ASX Corporate Governance Council principles. The statement, ap...
Hipages Revenue Climbs and Profit Surges as It Expands Into Insurance
Aug 23, 2026
Hipages Group Holdings Ltd, operator of an online marketplace linking consumers with tradespeople across Australia, continues to derive most of its income from ordinary platform activities. Its model centers on facilitating home improvement and ma...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 26, 2026