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Prime Financial Group Limited (AU:PFG)
ASX:PFG
Australian Market
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Prime Financial Group Limited (PFG) AI Stock Analysis

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AU:PFG

Prime Financial Group Limited

(Sydney:PFG)

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Neutral 65 (OpenAI - Gpt-5.6Sol)
Rating:65Neutral
Price Target:
AU$0.23
▲(0.43% Upside)
Action:Reiterated
Date:08/27/26
The score is driven primarily by solid financial positioning (growing equity/assets and positive free cash flow) tempered by uneven profitability and cash-flow consistency. Valuation is a meaningful positive due to a moderate P/E and high dividend yield, while technical indicators suggest a mostly range-bound/neutral setup with some short-term stretch.
Positive Factors
Strong Revenue Growth
The sharp 2026 revenue increase, following solid expansion through 2021–2024, indicates sustained demand and improving market reach. If the company can convert this growth into stable margins, the larger revenue base should support stronger long-term earnings capacity.
Negative Factors
Earnings Declined Despite Revenue Growth
The fall in net income during a year of substantial revenue growth signals weak operating leverage or cost pressure. Unless margins improve, continued top-line expansion may not translate into proportional earnings growth or reliable shareholder returns.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
The sharp 2026 revenue increase, following solid expansion through 2021–2024, indicates sustained demand and improving market reach. If the company can convert this growth into stable margins, the larger revenue base should support stronger long-term earnings capacity.
Read all positive factors

Prime Financial Group Limited (PFG) vs. iShares MSCI Australia ETF (EWA)

Prime Financial Group Limited Business Overview & Revenue Model

Company Description
Operating from its Southbank, Australia headquarters since 1965, Prime Financial Group Limited offers an extensive array of financial and advisory services throughout Australia. The firm's core offerings encompass wealth management, self-managed s...
How the Company Makes Money
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Prime Financial Group Limited Financial Statement Overview

Summary
Revenue growth is strong (2026: +37.9% YoY) and the balance sheet appears healthy with rising equity and moderate leverage, but profitability and reported margin quality look volatile (net income fell in 2026 despite the revenue surge, and 2025 shows inconsistent revenue/gross profit presentation). Free cash flow is positive but uneven, with some earnings-to-cash conversion pressure in 2025.
Income Statement
58
Neutral
Balance Sheet
72
Positive
Cash Flow
61
Positive
BreakdownJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue59.75M120.63K40.77M33.74M26.33M
Gross Profit52.44M-1.93M18.54M31.98M24.73M
EBITDA13.81M11.35M8.34M8.76M8.35M
Net Income3.91M4.61M2.85M4.41M3.81M
Balance Sheet
Total Assets110.72M104.05M82.12M67.14M59.77M
Cash, Cash Equivalents and Short-Term Investments1.03M2.42M507.86K1.04M128.70K
Total Debt25.74M21.88M14.73M11.30M7.15M
Total Liabilities49.52M45.00M29.38M17.80M13.12M
Stockholders Equity60.43M58.36M52.12M48.70M46.03M
Cash Flow
Free Cash Flow4.06M2.48M5.27M2.47M5.86M
Operating Cash Flow4.29M2.93M5.74M4.22M6.14M
Investing Cash Flow-4.56M-3.89M-2.99M-3.94M-974.21K
Financing Cash Flow-1.13M2.88M-3.29M637.73K-5.11M

Prime Financial Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.23
Price Trends
50DMA
0.20
Negative
100DMA
0.21
Negative
200DMA
0.21
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
47.76
Neutral
STOCH
-33.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PFG, the sentiment is Negative. The current price of 0.23 is above the 20-day moving average (MA) of 0.20, above the 50-day MA of 0.20, and above the 200-day MA of 0.21, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 47.76 is Neutral, neither overbought nor oversold. The STOCH value of -33.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PFG.

Prime Financial Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
AU$288.67M21.6722.26%4.00%7.58%-27.93%
71
Outperform
AU$2.18B24.095.64%6.01%-16.00%
69
Neutral
AU$94.40M9.528.80%7.94%-9.34%245.85%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
AU$84.05M12.6218.40%7.63%11.68%20.85%
65
Neutral
AU$51.83M13.806.44%7.22%20.95%-19.79%
53
Neutral
AU$6.00B33.135.08%1.87%-4.68%4.33%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PFG
Prime Financial Group Limited
0.20
-0.03
-12.66%
AU:AMP
AMP
2.43
0.81
49.72%
AU:PPT
Perpetual Limited
18.85
0.17
0.92%
AU:CAM
Clime Capital Limited
0.68
0.03
4.33%
AU:CAF
Centrepoint Alliance Limited
0.40
-0.06
-12.42%
AU:FID
Fiducian Group Ltd
9.14
-2.74
-23.09%

Prime Financial Group Limited Corporate Events

Prime Financial Delivers Strong FY26 Growth Despite Tax Hit to Earnings
Aug 26, 2026
Prime Financial Group reported another year of significant growth, with revenue rising 22% to $60.5 million and recurring revenue from existing customers reaching 85%, up sharply from the prior year. Underlying EBITDA for members increased 18% to ...
Prime Financial Group Declares Interim Dividend for June 2026 Half-Year
Aug 26, 2026
Prime Financial Group Limited has declared an interim dividend of AUD 0.0092 per ordinary fully paid share for the six-month period ended 30 June 2026. The dividend timetable sets the ex-dividend date for 2 September 2026, the record date for 3 Se...
Prime Financial Files 2026 Corporate Governance Statement with ASX
Aug 26, 2026
Prime Financial Group Limited has lodged its corporate governance statement for the year ended 30 June 2026 with the ASX, making it available via its website in line with ASX Listing Rule requirements. The statement, current as of 25 August 2026 a...
Prime Financial to Unveil FY26 Results and Drops NBIO After Review
Aug 6, 2026
Prime Financial Group Limited has confirmed it will release its FY26 financial results on 26 August 2026 and will host a live investor webinar the same day, led by Managing Director and Chair Simon Madder and CFO Sharon Papworth, including a QA se...
Prime Financial to Release 2.4 Million Escrowed Shares in August
Jul 28, 2026
Prime Financial Group Limited has announced that 2,400,569 shares currently subject to voluntary escrow will be released on 12 August 2026, increasing the number of shares available for trading on the market. The release may modestly enhance liqui...
Prime Financial Group Reshapes Board Role for Matt Murphy
Jul 1, 2026
Prime Financial Group has announced that Matt Murphy will move from an executive director role to a non-executive director position effective 1 July 2026, ending his executive responsibilities while retaining his influence at board level. The boar...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 27, 2026