Want to see APPS full AI Analyst Report?
Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently the company runs and where it’s prioritizing investment.Variable items — License Fees & Revenue Share and Other Direct Costs — drive most of the swings, falling with the 2022–23 revenue lull and reaccelerating with the June‑2026 device/revenue surge, showing costs move with scale. Management’s cuts to G&A and restrained R&D in 2025 helped expand adjusted EBITDA, while a recent rebound in Sales & Marketing signals deliberate reinvestment into AGP growth. Watch brand budget lumpiness and device supply risk: if growth slows, these variable fees could quickly reverse margin gains.
Date | Sales and Marketing | General and Administrative | Product Development | License Fees and Revenue Share | Other Direct Costs of Revenue |
|---|---|---|---|---|---|
Jun 30, 2026 | $15.33M | $32.99M | $10.59M | $71.05M | $12.96M |
Mar 31, 2026 | $15.64M | $36.23M | $9.46M | $57.98M | $12.72M |
Dec 31, 2025 | $14.33M | $28.90M | $9.89M | $64.42M | $12.21M |
Sep 30, 2025 | $14.45M | $34.08M | $10.98M | $63.09M | $11.24M |
Jun 30, 2025 | $13.59M | $42.91M | $10.15M | $58.14M | $10.80M |
Mar 31, 2025 | $14.01M | $45.16M | $9.11M | $53.20M | $9.36M |
Dec 31, 2024 | $15.49M | $42.79M | $10.20M | $69.95M | $8.95M |
Sep 30, 2024 | $15.89M | $42.18M | $9.43M | $56.34M | $8.44M |
Jun 30, 2024 | $16.25M | $43.52M | $10.71M | $55.81M | $7.79M |
Mar 31, 2024 | $15.94M | $42.28M | $11.28M | $53.55M | $7.55M |