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Revenue by Segment
Breaks down income from different business areas, revealing which segments are most profitable and where growth is occurring or needed.Advertising has become AppLovin’s dominant growth engine—rapid, accelerating monetization (fueled by AXON and MAX auction dynamics) is driving exceptional margins and free cash flow used for aggressive buybacks. Apps revenue has steadily declined and then drops out of reporting, suggesting de‑emphasis or a segment reclassification that concentrates the business on ad products and early e‑commerce/self‑serve initiatives; that makes continued AI performance, creative supply improvements, and conversion lift critical to sustain the current profitability trajectory and de‑risk investor assumptions.
Date | Advertising | Apps |
|---|---|---|
Jun 30, 2026 | 1.92B | 0.00 |
Mar 31, 2026 | 1.84B | 0.00 |
Dec 31, 2025 | 1.66B | 0.00 |
Sep 30, 2025 | 1.41B | 0.00 |
Jun 30, 2025 | 1.26B | 0.00 |
Mar 31, 2025 | 1.16B | 325.05M |
Dec 31, 2024 | 999.49M | 373.29M |
Sep 30, 2024 | 835.19M | 363.05M |
Jun 30, 2024 | 711.01M | 369.10M |
Mar 31, 2024 | 678.37M | 379.75M |