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Monthly Active Payers
Measures the number of users making payments each month, indicating the level of user engagement and monetization success within the platform.AppLovin's Monthly Active Payers have been on a declining trend since 2021, stabilizing somewhat in recent quarters but still showing a decrease. This aligns with the company's strategic pivot away from its games business, as highlighted in the latest earnings call. The sale of the games division to Tripledot Studios allows AppLovin to concentrate on its Advertising segment, which is expected to drive revenue growth through machine learning and AI advancements. While this shift may initially impact payer metrics, it positions the company for stronger performance in its core advertising operations.
Date | Monthly Active Payers |
|---|---|
Mar 31, 2025 | 1.50M |
Dec 31, 2024 | 1.60M |
Sep 30, 2024 | 1.60M |
Jun 30, 2024 | 1.60M |
Mar 31, 2024 | 1.80M |
Dec 31, 2023 | 1.80M |
Sep 30, 2023 | 1.80M |
Jun 30, 2023 | 1.70M |
Mar 31, 2023 | 1.80M |
Dec 31, 2022 | 1.90M |