Comscore (SCOR)
NASDAQ:SCOR
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comScore
(NASDAQ:SCOR)
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Rating:63Neutral
Price Target:
$8.50
▲(4.94% Upside)
Action:Reiterated
Date:06/04/26
The score is driven primarily by improving financial quality (strong recent free cash flow, lower debt, restored equity) and supportive technical momentum (price above key moving averages with positive MACD). Offsetting factors are contracting TTM revenue, continued net losses/negative P/E, and guidance that relies on cross-platform growth to counter legacy declines amid customer-concentration risk.
Positive Factors
Strong free cash flow generation
Sustained positive free cash flow despite net losses indicates the business converts revenue to cash reliably, improving liquidity and funding for product investment or debt paydown. Over 2–6 months this supports operational flexibility and reduces refinancing risk during execution of growth initiatives.
Negative Factors
Top-line contraction
Revenue decline reflects weakening demand in legacy areas and creates pressure on scale economics. If the top line does not stabilize, margin improvements and cash generation may prove harder to sustain, constraining reinvestment in product development and customer retention over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free cash flow generation
Sustained positive free cash flow despite net losses indicates the business converts revenue to cash reliably, improving liquidity and funding for product investment or debt paydown. Over 2–6 months this supports operational flexibility and reduces refinancing risk during execution of growth initiatives.
Read all positive factors
comScore Key Performance Indicators (KPIs)
Any
Revenue by Segment
Breaks revenue down by product or business line (for example, digital audience measurement, advertising analytics, subscription services). Helps investors see which offerings produce recurring income versus one‑time projects, which segments carry higher margins, and whether growth depends on a few key products or clients — all important for judging stability and upside potential.
Breaks revenue down by product or business line (for example, digital audience measurement, advertising analytics, subscription services). Helps investors see which offerings produce recurring income versus one‑time projects, which segments carry higher margins, and whether growth depends on a few key products or clients — all important for judging stability and upside potential.
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The Fly
The FlycomScore (SCOR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$119.69M
Dividend YieldN/A
Average Volume (3M)108.70K
Price to Earnings (P/E)―
Beta (1Y)1.29
Revenue Growth0.60%
EPS GrowthN/A
CountryUS
Employees1,116
SectorTechnology
Sector Strength88
IndustryInternet Content & Information
Share Statistics
EPS (TTM)4.88
Shares Outstanding15,093,696
10 Day Avg. Volume18,777
30 Day Avg. Volume108,705
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)0.17
Price to Sales (P/S)0.10
P/FCF Ratio1.57
Enterprise Value/Market Cap0.55
Enterprise Value/Revenue0.19
Enterprise Value/Gross Profit0.48
Enterprise Value/Ebitda2.49
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)4.11
Revenue Forecast (FY)$361.72M
comScore Business Overview & Revenue Model
Company Description
comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings...
How the Company Makes Money
comScore primarily makes money by selling measurement and analytics products and related services to media, advertising, and content-industry customers. Revenue is generally generated through (1) subscriptions/licenses for access to comScore’s mea...
comScore Earnings Call Summary
Earnings Call Date:Mar 17, 2026
(Q4-2025)
| % Change Since: |
Next Earnings Date:Aug 11, 2026
Earnings Call Sentiment Positive
The call presents a cautiously optimistic picture: the company delivered modest full-year revenue growth and improved adjusted EBITDA while achieving strong, high-margin expansion in cross-platform and local TV products and completing a meaningful recapitalization that improves financial flexibility. However, declines in syndicated audience and research revenues, a Q4 revenue dip and a noticeable single-client-driven slowdown in cross-platform usage highlight near-term headwinds and client concentration risk. Management expects cross-platform to resume double-digit growth in 2026 and is investing in product and AI capabilities to drive future growth.Positive Updates
Full-Year Revenue and Adjusted EBITDA Improvement
Total revenue for fiscal 2025 was $357.5 million, up 0.4% year-over-year from $356.0 million, and adjusted EBITDA increased to $42 million, up 2.6% versus 2024, yielding an adjusted EBITDA margin of 11.8%.
Negative Updates
Syndicated Audience and National TV Declines
Syndicated audience revenue declined to $253.9 million, down 2.6% year-over-year, driven by decreases in national TV and syndicated digital offerings; national TV softness is a headwind to legacy revenue streams.
Read all updates
Q4-2025 Updates
Positive
Negative
Full-Year Revenue and Adjusted EBITDA Improvement
Total revenue for fiscal 2025 was $357.5 million, up 0.4% year-over-year from $356.0 million, and adjusted EBITDA increased to $42 million, up 2.6% versus 2024, yielding an adjusted EBITDA margin of 11.8%.
Read all positive updates
Company Guidance
Management guided that cross‑platform remains the engine for 2026—they expect continued double‑digit growth in cross‑platform (it was $50.3M in 2025, up 24.4% YoY) which should offset anticipated declines in national TV and syndicated digital, with ongoing local TV adoption also contributing; revenue in Q1 2026 is expected to be roughly flat versus Q1 2025. They emphasized disciplined investment to drive top‑line growth and improve cash flow while simplifying the balance sheet after a recapitalization that eliminated $18M in annual preferred dividends, removed a $47M special dividend obligation and converted roughly $80M of preferred into common. For context, full‑year 2025 revenue was $357.5M (up 0.4%), adjusted EBITDA was $42M (up 2.6%) with an 11.8% adjusted EBITDA margin; Q4 revenue was $93.5M (down 1.5%) and Q4 adjusted EBITDA was $14.7M (15.7% margin). Management will provide a more detailed financial outlook on the next earnings call.comScore Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
62
Positive
Cash Flow
74
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 357.08M | 357.47M | 356.05M | 371.34M | 376.42M | 367.01M |
| Gross Profit | 138.90M | 142.18M | 147.34M | 165.76M | 171.13M | 163.97M |
| EBITDA | 26.67M | 35.76M | -28.65M | -49.46M | -17.63M | 1.64M |
| Net Income | -12.26M | -10.00M | -60.25M | -79.36M | -66.56M | -50.04M |
Balance Sheet | ||||||
| Total Assets | 400.17M | 407.71M | 430.25M | 491.30M | 580.59M | 663.47M |
| Cash, Cash Equivalents and Short-Term Investments | 25.08M | 23.62M | 29.94M | 22.75M | 20.04M | 21.85M |
| Total Debt | 49.39M | 54.32M | 64.12M | 46.98M | 53.23M | 59.59M |
| Total Liabilities | 205.52M | 206.55M | 438.51M | 435.19M | 436.42M | 440.30M |
| Stockholders Equity | 194.65M | 201.16M | -8.26M | 56.10M | 144.16M | 223.18M |
Cash Flow | ||||||
| Free Cash Flow | 25.52M | 21.78M | 17.29M | 5.14M | 17.11M | -5.69M |
| Operating Cash Flow | 26.17M | 22.74M | 18.10M | 28.93M | 34.94M | 9.86M |
| Investing Cash Flow | -23.66M | -23.39M | -24.06M | -23.79M | -17.82M | -14.65M |
| Financing Cash Flow | -12.11M | -7.00M | 17.62M | -3.39M | -18.13M | -22.45M |
comScore Technical Analysis
Positive
8.10
Price Trends
7.27
Positive
7.45
Positive
7.22
Positive
Market Momentum
0.20
Negative
59.42
Neutral
60.40
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Positive. The current price of 8.1 is above the 20-day moving average (MA) of 7.13, above the 50-day MA of 7.27, and above the 200-day MA of 7.22, indicating a bullish trend. The MACD of 0.20 indicates Negative momentum. The RSI at 59.42 is Neutral, neither overbought nor oversold. The STOCH value of 60.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SCOR.
comScore Risk Analysis
comScore disclosed 40 risk factors in its most recent earnings report. comScore reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
comScore Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | $1.25B | 12.15 | 11.91% | ― | 9.62% | 880.15% | |
63 Neutral | $119.69M | -9.74 | -8.83% | ― | 0.60% | ― | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
59 Neutral | $242.63M | -8.67 | -4.79% | ― | -19.42% | -2894.74% | |
58 Neutral | $377.56M | -12.58 | -129.57% | ― | 12.16% | -60.98% | |
55 Neutral | $516.89M | 12.37 | -568.82% | ― | 15.66% | 138.39% | |
50 Neutral | $95.81M | -0.22 | -567.03% | ― | -28.88% | -15473.93% |
* Technology Sector Average
SCOR
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2.86
56.19%
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comScore Corporate Events
Business Operations and StrategyExecutive/Board Changes
comScore Appoints Matt McLaughlin as New CEO
Positive
Jun 3, 2026
On May 28, 2026, comScore, Inc. appointed board member Matt McLaughlin as chief executive officer, succeeding Jon Carpenter, who moved into a senior advisor role and resigned from the board, while Stuart Frankel joined as an independent director a...
Business Operations and StrategyM&A Transactions
comScore Sells Movies Business and Reduces Debt Load
Positive
Jun 2, 2026
On May 27, 2026, comScore, Inc. sold its box office measurement, reporting and analytics operations and its Hollywood Software business, together known as the Movies Business and including 100% of Rentrak, LLC, to Advaya Capital affiliate Flix Buy...
Business Operations and StrategyExecutive/Board ChangesM&A Transactions
Comscore appoints Matt McLaughlin as new chief executive
Positive
May 28, 2026
On May 28, 2026, Comscore appointed board member and major shareholder Matt McLaughlin as chief executive officer, replacing Jon Carpenter, who will remain as a senior advisor to the board and CEO until October 2026. McLaughlin, a former chief ope...
Business Operations and StrategyM&A TransactionsPrivate Placements and Financing
comScore Divests Entertainment Assets and Repays Debt Facility
Positive
May 27, 2026
On May 27, 2026, comScore, Inc. sold its box office measurement, reporting and analytics business and its Hollywood Software business to Flix Buyer Inc., an affiliate of Advaya Capital, for a base cash purchase price of $70 million, with customary...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.