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Comscore (SCOR)
NASDAQ:SCOR
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comScore
(NASDAQ:SCOR)
46Neutral
comScore (SCOR) vs. S&P 500 (SPY)
Market Cap
$26.58M
Dividend YieldN/A
Average Volume (3M)8.76K
Price to Earnings (P/E)―
Beta (1Y)1.12
Revenue Growth-3.17%
EPS Growth13.15%
CountryUS
Employees1,116
SectorCommunication Services
Sector Strength81
IndustryInternet Content & Information
Share Statistics
EPS (TTM)-1.39
Shares Outstanding4,913,086
10 Day Avg. Volume9,770
30 Day Avg. Volume8,764
Financial Highlights & Ratios
PEG Ratio-0.01
Price to Book (P/B)-2.98
Price to Sales (P/S)0.00
P/FCF Ratio-4.01
Enterprise Value/Market Cap2.18
Enterprise Value/Revenue0.04
Enterprise Value/Gross Profit0.40
Enterprise Value/Ebitda-0.43
Forecast
1Y Price Target
$6.13Price Target Upside26.92% Upside
Rating ConsensusHold
Number of Analyst Covering2
comScore Business Overview & Revenue Model
Company DescriptioncomScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
How the Company Makes MoneycomScore makes money through subscriptions and services related to its media measurement and analytics offerings. The company's key revenue streams include subscription-based access to its data platforms and customized analytics services for clients. comScore partners with media companies, advertisers, and publishers to provide insights that help them understand audience demographics, engagement, and advertising effectiveness. The company's earnings are significantly influenced by its ability to maintain and expand its client base in the competitive digital analytics market, as well as by any strategic partnerships that enhance its data collection and analytical capabilities.
comScore Financial Statement Overview
Summary
comScore faces challenges with declining revenues and ongoing operational losses. Although cash flow from operations has improved, the negative equity position and continued net losses indicate financial instability. The company's ability to sustain operations and improve profitability will be critical in the coming periods.Income Statement
comScore's revenue has declined over the past three years, with a revenue growth rate of -4.12% from 2022 to 2023, and -4.13% from 2023 to 2024. The gross profit margin decreased slightly from 44.01% in 2022 to 41.38% in 2023, and then to 41.39% in 2024. Net income remains negative, resulting in a net profit margin of -16.92% in 2024. The negative EBIT and EBITDA margins indicate ongoing operational challenges.45
Neutral
Balance Sheet
The company has a negative stockholders' equity of -$8.26 million in 2024, indicating potential financial instability. The debt-to-equity ratio is not meaningful due to negative equity. Total liabilities are relatively stable, but the negative equity raises concerns about long-term solvency. The equity ratio has deteriorated significantly, highlighting potential risks.30
Negative
Cash Flow
Free cash flow increased significantly from $5.14 million in 2023 to $17.29 million in 2024, a growth rate of 236.61%. The operating cash flow to net income ratio improved, indicating better cash generation relative to reported losses. However, the reliance on financing activities may not be sustainable long-term.60
Neutral
| Breakdown | ||||
| Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|
| Income Statement | Total Revenue | |||
| 356.05M | 371.34M | 376.42M | 367.01M | 356.04M | Gross Profit |
| 147.34M | 165.76M | 171.13M | 163.97M | 175.32M | EBIT |
| -59.51M | -73.60M | -12.82M | -34.64M | -14.67M | EBITDA |
| -32.30M | -45.94M | -7.51M | 12.27M | 44.07M | Net Income Common Stockholders |
| -60.25M | -79.36M | -82.07M | -62.66M | -47.92M |
| Balance Sheet | Cash, Cash Equivalents and Short-Term Investments | |||
| 29.94M | 22.75M | 20.04M | 21.85M | 31.13M | Total Assets |
| 430.25M | 491.30M | 580.59M | 663.47M | 677.97M | Total Debt |
| 64.12M | 46.98M | 53.23M | 59.59M | 248.69M | Net Debt |
| 34.18M | 24.23M | 33.18M | 37.74M | 217.56M | Total Liabilities |
| 438.51M | 247.31M | 248.54M | 440.30M | 448.98M | Stockholders Equity |
| -8.26M | 243.99M | 332.05M | 223.18M | 228.99M |
| Cash Flow | Free Cash Flow | |||
| 17.29M | 5.14M | 17.11M | -5.69M | -14.84M | Operating Cash Flow |
| 18.10M | 28.93M | 34.94M | 9.86M | 717.00K | Investing Cash Flow |
| -24.06M | -23.79M | -17.82M | -14.65M | -15.55M | Financing Cash Flow |
| 17.62M | -3.39M | -18.13M | -22.45M | -2.10M |
comScore Technical Analysis
Negative
4.83
Price Trends
5.79
Negative
6.26
Negative
6.91
Negative
Market Momentum
-0.21
Negative
40.19
Neutral
24.21
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Negative. The current price of 4.83 is below the 20-day moving average (MA) of 5.14, below the 50-day MA of 5.79, and below the 200-day MA of 6.91, indicating a bearish trend. The MACD of -0.21 indicates Negative momentum. The RSI at 40.19 is Neutral, neither overbought nor oversold. The STOCH value of 24.21 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SCOR.
comScore Risk Analysis
comScore disclosed 40 risk factors in its most recent earnings report. comScore reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
comScore Peers Comparison
Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | $1.08B | 87.66 | 1.35% | ― | 16.62% | ― | |
70 Outperform | $1.19B | 31.86 | 3.94% | ― | 11.75% | 401.94% | |
60 Neutral | $13.44B | 7.15 | -2.73% | 3.79% | 2.11% | -39.64% | |
49 Neutral | $71.20M | ― | -16.65% | ― | 105.31% | 95.66% | |
46 Neutral | $26.58M | ― | -29.17% | ― | -3.17% | 13.15% | |
44 Neutral | $42.21M | ― | 174.77% | ― | 3.43% | 22.96% | |
38 Underperform | $61.02M | ― | -14.44% | ― | -3.58% | 50.73% |
* Communication Services Sector Average
Performance Comparison
SCOR
comScore
4.83
-8.75
-64.43%
MCHX
Marchex
1.39
0.11
8.59%
CCG
Cheche Group
0.85
-0.80
-48.48%
TBLA
Taboola.com
3.34
-0.88
-20.85%
KORE
KORE Group Holdings
2.46
-1.24
-33.51%
IAS
Integral Ad Science
7.72
-1.99
-20.49%
comScore Earnings Call Summary
Earnings Call Date:May 06, 2025
(Q1-2025)
| % Change Since: -10.72%|
Next Earnings Date:Aug 12, 2025
Earnings Call Sentiment Neutral
Comscore delivered strong growth in key areas such as cross-platform and local TV, achieved significant accreditation, and maintained positive EBITDA growth. However, overall revenue declined slightly, and there were notable challenges in syndicated revenue streams and research solutions, compounded by macroeconomic uncertainties impacting ad spend.Q1-2025 Updates
Positive Updates
Double-Digit Growth in Cross-Platform and Local TV
Comscore achieved double-digit growth in cross-platform and local TV offerings compared to the same quarter last year.
MRC Accreditation Achievement
Comscore earned another accreditation from the MRC for its TV measurement offering, maintaining its position as the only measurement solution meeting MRC standards for both local and national TV.
Launch of Cross-Platform Content Measurement Solution
Comscore launched a cross-platform content measurement solution in January, with positive client adoption and an encouraging pipeline.
Positive EBITDA Performance
Adjusted EBITDA for the first quarter was $7.4 million, up 2.8% year-over-year, with a margin of 8.6%.
Comscore Certified Deal IDs Partnership with Magnite
Announcement of Comscore Certified Deal IDs with Magnite to improve ad targeting and efficiency, enhancing returns on ad spend.
Negative Updates
Revenue Decline
Total revenue for the first quarter was $85.7 million, down 1.3% from $86.8 million the same quarter a year ago.
Declines in Syndicated Audience Revenue
Syndicated audience revenue decreased by 1.7% due to declines in national TV and syndicated digital products.
Research & Insights Solutions Revenue Drop
Research & Insights Solutions revenue was down 11.5% from Q1 of 2024 due to lower renewals and timing of deliveries.
Ad Spend Uncertainty
Macroeconomic uncertainty affecting ad spend, particularly in cross-platform solutions, led to conservative revenue expectations for Q2.
Company Guidance
During the Comscore First Quarter 2025 Financial Results Conference Call, the company reported revenue of $85.7 million, a slight decrease of 1.3% from the previous year's $86.8 million. The call highlighted a 20.5% increase in cross-platform revenue, reaching $9.7 million, and a 2.6% rise in their movies business, generating $9.4 million. However, Syndicated Audience revenue fell by 1.7% to $63.5 million, and Research & Insights Solutions revenue dropped by 11.5% to $12.5 million. Adjusted EBITDA was $7.4 million, yielding a margin of 8.6%, and the company anticipates full-year revenue to be at the low end of their $360 million to $370 million guidance, with an adjusted EBITDA margin expected between 12% and 15%. The guidance reflects concerns over macroeconomic uncertainties impacting ad spend, particularly affecting cross-platform offerings.comScore Corporate Events
Executive/Board Changes
comScore Announces Departure of Chief Innovation Officer
Neutral
Jan 31, 2025
On January 15, 2025, comScore, Inc. announced that its Chief Innovation Officer, David Algranati, will depart the company, with his employment officially ending on February 1, 2025. The separation agreement entitles Dr. Algranati to severance benefits outlined in a prior agreement, and an annual bonus for 2024 based on company performance. He has agreed to non-disclosure and non-competition terms, protecting the company’s interests post-departure.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.