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Masco Corporation (MAS)
:MAS

Masco (MAS) AI Stock Analysis

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MA

Masco

(NYSE:MAS)

64Neutral
Masco's overall stock score reflects a mixed performance. The company benefits from strong cash flows and operational profitability, but financial instability due to high leverage and negative equity poses significant risks. Technical indicators show limited upward momentum, contributing to a cautious outlook. The moderate P/E ratio and dividend yield provide a balanced view on valuation, while recent earnings call insights suggest challenges from tariffs and market uncertainty.
Positive Factors
Financial Flexibility
The balance sheet is healthy, providing financial flexibility.
Financial Performance
MAS is well-positioned in products with an optimized category mix and methodical pricing strategies.
Market Opportunities
MAS has exposure to Mexico via the Watkins spa business, which qualifies for USMCA exemption, viewed as a clear positive.
Negative Factors
Demand Trends
Soft demand trends in DIY pose a key issue for the company.
Market Performance
Core sales in the Decorative Architectural segment missed expectations, indicating softness in the market.
Tariff Uncertainty
Uncertainty around tariffs is impacting the company's ability to provide clear guidance for the fiscal year.

Masco (MAS) vs. S&P 500 (SPY)

Masco Business Overview & Revenue Model

Company DescriptionMasco Corporation designs, manufactures, and distributes home improvement and building products in North America, Europe, and internationally. The company's Plumbing Products segment offers faucets, showerheads, handheld showers, valves, bath hardware and accessories, bathing units, shower bases and enclosures, sinks, toilets, acrylic tubs, shower trays, spas, exercise pools, and fitness systems; brass, copper, and composite plumbing system components; connected water products; thermoplastic solutions, extruded plastic profiles, specialized fabrications, and PEX tubing products; and other non-decorative plumbing products. This segment provides its products under the DELTA, BRIZO, PEERLESS, HANSGROHE, AXOR, KRAUS, EASY DRAIN, STEAMIST, ELITESTEAM, GINGER, NEWPORT BRASS, BRASSTECH, WALTEC, BRISTAN, HERITAGE, MIROLIN, HOT SPRING, CALDERA, FREEFLOW SPAS, FANTASY SPAS, ENDLESS POOLS, BRASSCRAFT, PLUMB SHOP, COBRA, COBRA PRO, and MASTER PLUMBER brands. Its Decorative Architectural Products segment offers paints, primers, specialty coatings, stains, and waterproofing products, as well as paint applicators and accessories; cabinet and door hardware, functional hardware, wall plates, hook and rail products, closet organization systems, and picture hanging accessories; decorative bath hardware, mirrors, and shower accessories and doors; and decorative indoor and outdoor lighting fixtures, ceiling fans, landscape lighting, and LED lighting systems. This segment provides its products under the BEHR, KILZ, WHIZZ, Elder & Jenks, LIBERTY, BRAINERD, FRANKLIN BRASS, KICHLER, and ÉLAN brands. It sells its products to the plumbing, heating, and hardware wholesalers; home centers and online retailers; hardware stores; electrical and landscape distributors; lighting showrooms; building supply outlets; and other mass merchandisers. Masco Corporation was incorporated in 1929 and is headquartered in Livonia, Michigan.
How the Company Makes MoneyMasco Corporation generates revenue primarily through the sale of its home improvement and building products. The company's revenue model is centered around its strong portfolio of brands, which it sells through a variety of channels including home improvement retailers, online platforms, wholesalers, and direct to builders and contractors. Key revenue streams include sales of plumbing products such as faucets and showering devices, as well as decorative architectural products like paint and stains. Significant partnerships with major home improvement retailers like The Home Depot drive a substantial portion of Masco's sales. The company's emphasis on innovation, brand strength, and distribution efficiency are critical factors contributing to its earnings.

Masco Financial Statement Overview

Summary
Masco's financial performance reflects strong operational profitability and cash flow resilience with robust cash flow generation. However, high leverage and negative equity on the balance sheet present significant risks, affecting financial stability.
Income Statement
72
Positive
Masco's income statement shows solid profitability with a consistent Gross Profit Margin around 36% and Net Profit Margin over 10% in TTM. However, there is a slight decline in revenue, with a Revenue Growth Rate of -1.59% in the latest TTM period compared to the previous year. The EBIT Margin remains strong at over 17%, indicating efficient operations despite the revenue dip.
Balance Sheet
45
Neutral
Masco's balance sheet reflects high leverage with a negative Stockholders' Equity, leading to an undefined Debt-to-Equity Ratio. The Return on Equity is not calculable due to negative equity. The company's financial structure poses significant risk, although it maintains substantial total assets relative to liabilities.
Cash Flow
80
Positive
Masco demonstrates robust cash flow generation with strong Free Cash Flow and Operating Cash Flow. The Free Cash Flow Growth Rate is impressive, and the Operating Cash Flow to Net Income Ratio is healthy, indicating efficient cash conversion from income.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
7.70B7.83B7.97B8.68B8.38B7.19B
Gross Profit
2.79B2.83B2.84B2.71B2.86B2.59B
EBIT
1.33B1.36B1.35B1.30B860.00M1.29B
EBITDA
1.31B1.41B1.49B1.49B1.19B1.41B
Net Income Common Stockholders
793.00M822.00M908.00M844.00M410.00M862.00M
Balance SheetCash, Cash Equivalents and Short-Term Investments
377.00M634.00M634.00M452.00M926.00M1.33B
Total Assets
5.11B5.02B5.36B5.19B5.58B5.78B
Total Debt
3.31B3.21B3.21B3.41B3.13B2.94B
Net Debt
2.93B2.58B2.57B2.95B2.21B1.62B
Total Liabilities
5.11B5.07B5.25B5.43B5.52B5.36B
Stockholders Equity
-254.00M-280.00M-126.00M-262.00M56.00M421.00M
Cash FlowFree Cash Flow
842.00M907.00M1.17B616.00M802.00M839.00M
Operating Cash Flow
1.01B1.07B1.41B840.00M930.00M953.00M
Investing Cash Flow
-65.00M0.00-383.00M-230.00M-12.00M531.00M
Financing Cash Flow
-940.00M-1.00B-854.00M-1.07B-1.30B-886.00M

Masco Technical Analysis

Technical Analysis Sentiment
Positive
Last Price66.73
Price Trends
50DMA
65.55
Positive
100DMA
70.65
Negative
200DMA
74.92
Negative
Market Momentum
MACD
0.68
Negative
RSI
60.43
Neutral
STOCH
72.42
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAS, the sentiment is Positive. The current price of 66.73 is above the 20-day moving average (MA) of 62.55, above the 50-day MA of 65.55, and below the 200-day MA of 74.92, indicating a neutral trend. The MACD of 0.68 indicates Negative momentum. The RSI at 60.43 is Neutral, neither overbought nor oversold. The STOCH value of 72.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAS.

Masco Risk Analysis

Masco disclosed 18 risk factors in its most recent earnings report. Masco reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Masco Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
PNPNR
78
Outperform
$16.63B26.0718.59%0.95%-0.42%3.23%
SNSNA
71
Outperform
$17.35B17.3619.15%2.41%-0.88%0.04%
68
Neutral
$13.33B15.4919.62%-5.49%-33.51%
SWSWK
68
Neutral
$11.06B30.354.03%4.58%-3.04%
67
Neutral
$12.06B30.0831.49%1.50%-3.56%-16.75%
64
Neutral
$4.44B11.995.16%249.23%4.01%-11.87%
MAMAS
64
Neutral
$14.08B18.49-118.61%1.74%-2.67%-10.72%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MAS
Masco
66.73
-1.72
-2.51%
BLDR
Builders Firstsource
117.60
-51.63
-30.51%
PNR
Pentair
100.82
17.11
20.44%
POOL
Pool
322.45
-40.57
-11.18%
SNA
Snap-on
331.92
57.88
21.12%
SWK
Stanley Black & Decker
70.62
-15.74
-18.23%

Masco Earnings Call Summary

Earnings Call Date:Apr 23, 2025
(Q1-2025)
|
% Change Since: 8.63%|
Next Earnings Date:Jul 24, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted innovative product launches and growth in the pro paint segment, alongside strong international performance and shareholder returns. However, significant challenges were noted due to the impact of new tariffs, a decline in the Decorative Architectural segment, lack of financial guidance, and softening demand in retail channels.
Q1-2025 Updates
Positive Updates
Innovative Product Launches and Awards
Delta Faucet introduced several new products at the Kitchen and Bath Industry Show, including the Pivot Pro three-in-one combination shower, and received multiple awards, such as the J.D. Powers customer service excellence award for the fourth consecutive year. Hansgrohe's premium products received IF Design Gold Awards.
Growth in Pro Paint Segment
The pro paint category saw mid-single-digit growth driven by a strong partnership with The Home Depot and expanded services, leading to ongoing share gains.
Record Share Repurchases and Dividends
Masco returned $196 million to shareholders through dividends and share repurchases, including $130 million in stock repurchases in Q1.
Strong International Performance
International plumbing sales remained stable, with Hansgrohe achieving growth in key European markets despite challenges in China.
Negative Updates
Impact of New Tariffs
New tariffs on imports from China are expected to increase costs by approximately $400 million in 2025 before mitigation efforts, with a net impact of $150 to $200 million anticipated even after mitigation.
Decline in Decorative Architectural Segment
Sales in the Decorative Architectural segment decreased by 16%, with DIY paint sales down high single digits, driven by ongoing demand pressure and a dampened macroeconomic environment.
Uncertainty and Lack of Financial Guidance
Due to high levels of uncertainty from geopolitical and macroeconomic changes, including tariffs, Masco refrained from providing full-year financial guidance for 2025.
Softening Demand in Retail Channels
There is softening demand in both trade and retail channels in the U.S., particularly impacting the DIY paint market.
Company Guidance
During Masco Corporation's First Quarter 2025 Conference Call, the company provided guidance regarding the impact of newly enacted tariffs and their mitigation plans. Masco expects in-year costs due to tariffs to amount to approximately $400 million, with mitigation efforts projected to offset $200 to $250 million, or roughly 50% to 65%, of these costs within the year. The company plans to mitigate the remaining costs by the end of 2026. In terms of financial performance, Masco reported a 6% decrease in top-line sales, with operating profit at $288 million and an operating profit margin of 16%. The first quarter's earnings per share were $0.87. The plumbing segment saw a 1% increase in local currency sales, while the Decorative Architectural segment experienced a 16% decline. Despite the challenging environment, Masco maintained a strong balance sheet with a gross debt to EBITDA ratio of 2.1 times, ending the quarter with $1.2 billion in liquidity.

Masco Corporate Events

Executive/Board ChangesShareholder MeetingsBusiness Operations and Strategy
Masco Approves Bylaw Amendments Enhancing Governance
Positive
May 15, 2025

Masco‘s Board of Directors has approved significant amendments to the company’s Bylaws, which will take effect on May 9, 2025, following stockholder approval. These changes include eliminating the supermajority vote requirement and phasing out the classification of the Board of Directors over three years, allowing for the annual election of directors. At the recent Annual Meeting, stockholders voted on several proposals, including the election of directors and amendments to the Certificate of Incorporation. Key approvals included eliminating supermajority vote requirements and amending business combination provisions, which are expected to streamline governance and enhance shareholder influence.

The most recent analyst rating on (MAS) stock is a Hold with a $66.00 price target. To see the full list of analyst forecasts on Masco stock, see the MAS Stock Forecast page.

Spark’s Take on MAS Stock

According to Spark, TipRanks’ AI Analyst, MAS is a Neutral.

Masco’s overall stock score reflects a mixed performance. Strong cash flows and operational profitability are key strengths, but financial instability due to high leverage and negative equity pose significant risks. The moderate P/E ratio and dividend yield provide a balanced view on valuation, while recent earnings call insights suggest challenges from tariffs and market uncertainty. Technical indicators show limited upward momentum, contributing to a cautious outlook.

To see Spark’s full report on MAS stock, click here.

Executive/Board Changes
Masco Appoints Heath M. Eisman as New CAO
Positive
Feb 27, 2025

On February 26, 2025, Masco Corporation announced the appointment of Heath M. Eisman as the Vice President, Controller, and Chief Accounting Officer, effective February 27, 2025. Eisman, who has been with Masco since 2014 as the Director of Financial Reporting, brings extensive experience from his previous roles at Caterpillar Inc. and PricewaterhouseCoopers. His compensation package includes a base salary of $310,000, eligibility for performance-based bonuses and equity awards, and other executive benefits. This strategic appointment is expected to strengthen Masco’s financial leadership and support its long-term growth objectives.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.