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9991 Stock Chart & Stats
HK$7.64
HK$0.21(3.05%)
At close: 4:00 PM EDT
HK$7.64
HK$0.21(3.05%)
Day’s Range― - ―
52-Week RangeHK$5.58 - HK$12.96
Previous CloseN/A
Volume3.10K
Average Volume (3M)65.52K
Market Cap
HK$1.34B
Enterprise ValueHK$2.41K
Total Cash (Recent Filing)HK$2.94B
Total Debt (Recent Filing)HK$2.29B
Price to Earnings (P/E)―
Beta1.53
Next Earnings
Dec 01, 2026EPS EstimateN/A
Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-1.45
Shares Outstanding174,284,500
10 Day Avg. Volume23,027
30 Day Avg. Volume65,524
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)0.29
Price to Sales (P/S)0.11
P/FCF Ratio2.47
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
HK$8.32Price Target Upside8.90% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)1.26
Revenue Forecast (FY)HK$12.25B
Bulls Say, Bears Say
Bulls Say
Higher-value Service GrowthService revenue growth supports a more scalable, fee-based business mix than product distribution. Continued expansion in higher-value services can improve revenue quality, reduce inventory exposure, and provide a stronger foundation for sustainable margins.
BBM Growth And Brand ExpansionStrong BBM growth, improving margins, and continued store expansion indicate increasing traction in Baozun’s brand-management platform. Greater scale across owned and partner brands could improve operating leverage and diversify earnings beyond e-commerce services.
Improving Efficiency And LiquidityFaster working-capital turnover and substantial cash and short-term investments strengthen financial flexibility. Better inventory discipline can support cash generation and reduce funding pressure while Baozun invests in technology, stores, and emerging brands.
Bears Say
Persistent UnprofitabilityRecurring net losses show that revenue growth and recent margin gains have not yet translated into durable company-wide profitability. Continued losses could erode equity over time and limit Baozun’s ability to reinvest without relying on existing liquidity.
Loss-making Brand ManagementBBM’s growth strategy still requires investment while the segment remains loss-making. Store openings and emerging-brand development may eventually create scale benefits, but ongoing losses could dilute group margins and delay the payoff from the expansion program.
Competitive Category PressureIntense competition in standardized categories limits pricing power and makes product-sales growth less attractive. Pulling back from these areas may protect margins, but it also constrains volume opportunities and highlights the structural challenge of competing on price.
Baozun, Inc. Class A News
9991 FAQ
What was Baozun, Inc. Class A’s price range in the past 12 months?
Baozun, Inc. Class A lowest stock price was HK$5.58 and its highest was HK$12.96 in the past 12 months.
What is Baozun, Inc. Class A’s market cap?
Baozun, Inc. Class A’s market cap is HK$1.34B.
When is Baozun, Inc. Class A’s upcoming earnings report date?
Baozun, Inc. Class A’s upcoming earnings report date is Dec 01, 2026 which is in 95 days.
How were Baozun, Inc. Class A’s earnings last quarter?
Baozun, Inc. Class A released its earnings results on Aug 27, 2026. The company reported HK$0.117 earnings per share for the quarter, missing the consensus estimate of N/A by N/A.
Is Baozun, Inc. Class A overvalued?
According to Wall Street analysts Baozun, Inc. Class A’s price is currently Undervalued.
Does Baozun, Inc. Class A pay dividends?
Baozun, Inc. Class A does not currently pay dividends.
What is Baozun, Inc. Class A’s EPS estimate?
Baozun, Inc. Class A’s EPS estimate for its next earnings report is not yet available.
How many shares outstanding does Baozun, Inc. Class A have?
Baozun, Inc. Class A has 174,284,500 shares outstanding.
What happened to Baozun, Inc. Class A’s price movement after its last earnings report?
Baozun, Inc. Class A reported an EPS of HK$0.117 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went up 3.538%.
Which hedge fund is a major shareholder of Baozun, Inc. Class A?
Currently, no hedge funds are holding shares in HK:9991
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Baozun, Inc. Class A Stock Smart Score
Neutral
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9
10
Analyst Consensus
Hold
Average Price Target:
HK$8.32 (8.90% Upside)
HK$8.32 (8.90% Upside)
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
4.99%
12-Months-Change
Fundamentals
Return on Equity
―
Trailing 12-Months
Asset Growth
7.16%
Trailing 12-Months
Company Description
Baozun, Inc. Class A
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
9991 Stock 12 Month Forecast
Average Price Target
HK$8.32
▲(8.90% Upside)
Technical Analysis
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