PRRB Stock Chart & Stats
€0.33
€0.01(1.32%)
At close: 4:00 PM EST
€0.33
€0.01(1.32%)
Day’s Range― - ―
52-Week Range€0.21 - €0.45
Previous CloseN/A
Volume550.00
Average Volume (3M)92.00
Market Cap
€66.28M
Enterprise Value€557.74
Total Cash (Recent Filing)€336.30M
Total Debt (Recent Filing)€343.00M
Price to Earnings (P/E)10.5
Beta>-0.01
Next Earnings
Oct 22, 2026EPS Estimate
0.01Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)0.43
Shares Outstanding163,950,870
10 Day Avg. Volume166
30 Day Avg. Volume92
Financial Highlights & Ratios
PEG Ratio-5.30
Price to Book (P/B)0.64
Price to Sales (P/S)0.32
P/FCF Ratio5.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.03
Revenue Forecast (FY)€189.38M
Bulls Say, Bears Say
Bulls Say
Recurring SaaS MomentumRapid Pricer Plaza subscription growth and a ~7,000-store installed base increase recurring revenue mix, improving revenue visibility and lowering reliance on one-off hardware rollouts. Over 2–6 months this supports steadier cash flows and higher lifetime customer value as deployments scale.
Strong Liquidity And Manageable LeverageRobust cash balance plus an unused SEK 150m credit line and recent improvement to net cash provide a durable liquidity buffer. This supports multi-quarter deployments, R&D (Pricer.AI expansion), and working-capital swings (e.g., inventory drawdown) without immediate funding stress.
Improving Margin Drivers & R&D ScaleSubstantial gross-margin recovery, coupled with cost and production optimizations and a reported 10x increase in Pricer.AI development capacity, suggests structural improvements: lower unit costs and stronger product differentiation that can sustain margins as software and analytics drive value.
Bears Say
Thin, Volatile ProfitabilityPersistently low TTM margins and a track record of volatility undermine steady return generation and limit reinvestment capacity. Over a multi-month horizon, margin variability can impede ability to fund growth, depress ROE, and make earnings less predictable despite revenue gains.
Elevated InventoryA >SEK 100m inventory build ties up cash and increases working-capital needs, weakening cash conversion. In hardware-centric deployments this raises obsolescence and margin risk and may pressure free cash flow and funding flexibility until inventory is converted to sales.
Large-customer Concentration & Timing RiskReliance on a few large, multi-quarter deployments creates lumpy revenue recognition and forecasting risk. Delays or reprioritisations by major clients can materially shift near-term revenue and margins and make performance sensitive to a small number of contract schedules.
Pricer AB News
PRRB FAQ
What was Pricer AB Class B’s price range in the past 12 months?
Pricer AB Class B lowest stock price was €0.20 and its highest was €0.45 in the past 12 months.
What is Pricer AB Class B’s market cap?
Pricer AB Class B’s market cap is €66.28M.
When is Pricer AB Class B’s upcoming earnings report date?
Pricer AB Class B’s upcoming earnings report date is Oct 22, 2026 which is in 88 days.
How were Pricer AB Class B’s earnings last quarter?
Pricer AB Class B released its earnings results on Jul 16, 2026. The company reported €0.016 earnings per share for the quarter, beating the consensus estimate of -€0.002 by €0.018.
Is Pricer AB Class B overvalued?
According to Wall Street analysts Pricer AB Class B’s price is currently Overvalued.
Does Pricer AB Class B pay dividends?
Pricer AB Class B does not currently pay dividends.
What is Pricer AB Class B’s EPS estimate?
Pricer AB Class B’s EPS estimate is 0.01.
How many shares outstanding does Pricer AB Class B have?
Pricer AB Class B has 163,950,870 shares outstanding.
What happened to Pricer AB Class B’s price movement after its last earnings report?
Pricer AB Class B reported an EPS of €0.016 in its last earnings report, beating expectations of -€0.002. Following the earnings report the stock price went up 12.727%.
Which hedge fund is a major shareholder of Pricer AB Class B?
Currently, no hedge funds are holding shares in DE:PRRB
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Company Description
Pricer AB Class B
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United States, and Norway. Its product offerings include various digital pricing displays, such as graphic and segment tags, along with their necessary attachments. Pricer also provides sophisticated electronic shelf label platforms, notably "Pricer Plaza," a comprehensive cloud-based system for the scalable management, monitoring, and integration of digital in-store operations, as well as "The Pricer platform," another dedicated in-store digital solution. Pricer AB distributes its products through a combination of direct sales and a network of resellers.
PRRB Company Deck
PRRB Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presents a clear turnaround: multiple financial improvements (sales growth, 13% order intake growth, strong gross margin up to 28.1%, adjusted EBIT margin 7.1%), solid cash/liquidity and promising product traction (Pricer Plaza growth, Avenue pilot uplift, and a productive AI platform). Key risks noted include elevated inventory, margin sustainability driven by mix and logistics timing, cautious timing for Avenue scale, and concentration on large customers which creates timing risk. Overall the positives (broad financial recovery, SaaS momentum, innovation wins) materially outweigh the manageable operational and timing challenges.View all DE:PRRB earnings summariesTechnical Analysis
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