Pricer AB (PRRB) Stock Price & Analysis
PRRB Stock Chart & Stats
- Day’s Range
- EUR 0.35 - EUR 0.36
- 52-Week Range
- EUR 0.21 - EUR 0.41
- Previous Close
- EUR 0.36
- Volume
- 0
- Average Volume (3M)
- 17
- Market Cap
- EUR 65.30M
- Enterprise Value
- EUR 702.76M
- Total Cash (Recent Filing)
- EUR 269.70M
- Total Debt (Recent Filing)
- EUR 342.70M
- Price to Earnings (P/E)
- 8.9
- Beta
- 0.09
- Next Earnings
- Feb 05, 2027 (Est.)
- EPS Estimate
- 0.01
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Recurring Revenue And Margin Improvement
Higher adjusted margins and expanding Plaza revenue indicate improving earnings quality beyond hardware deployments. Recurring revenue can make results more predictable, while migration to Plaza may deepen customer relationships and support additional software and service growth.
Sustainable Connected-store Growth
The growing installed base provides a durable platform for future software, support, and add-on revenue. Management’s expectation that roughly 500 new connected stores annually is sustainable supports continued deployment momentum over the next several quarters.
Manageable Leverage And Positive Cash Generation
Low leverage and positive recent operating and free cash flow give Pricer financial flexibility to support product development, deployments, and working-capital needs. This balance-sheet position also reduces pressure during uneven demand or investment periods.
Bears Say
Declining Top-line Momentum
Revenue contraction can limit operating leverage and make recent margin gains harder to sustain if deployment volume does not accelerate. A weaker top line also raises the importance of new customer wins and successful expansion in North America.
European Demand And Price Pressure
Weaker European order volumes and lower pricing can constrain revenue growth and compress margins in an established market. Continued pressure may require favorable customer mix, cost reductions, or geographic growth to offset the effect over coming quarters.
Volatile Cash-flow Consistency
Positive recent cash generation is encouraging, but prior negative periods and weak quarterly conversion show that cash flow can fluctuate materially. Such variability may complicate funding decisions and reduce confidence in the timing of internally generated investment capacity.
Pricer AB News
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Company Description
Pricer AB
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United States, and Norway. Its product offerings include various digital pricing displays, such as graphic and segment tags, along with their necessary attachments. Pricer also provides sophisticated electronic shelf label platforms, notably "Pricer Plaza," a comprehensive cloud-based system for the scalable management, monitoring, and integration of digital in-store operations, as well as "The Pricer platform," another dedicated in-store digital solution. Pricer AB distributes its products through a combination of direct sales and a network of resellers.
- Sector
- Industrials
- Industry
- Business Equipment & Supplies
- CEO
- Magnus Larsson
- Employees
- 183
- Website
- www.pricer.com
- Address
- Box 6302, Stockholm, AB, 102 35, SE
Pricer AB (PRRB) Earnings & Revenues
PRRB Company Deck
PRRB Earnings Call
Earnings Call SentimentPositive
The call was strongly positive overall. Management reported historically high financial performance, a 12.9% adjusted EBIT margin, robust Plaza and recurring-revenue growth, 27% sequential order-intake growth, major customer wins, and expanding opportunities in North America, IoT, and sustainability. These strengths outweighed the year-over-year net sales decline, European softness, continued price pressure, weak Q3 cash flow, and temporary depreciation effects from the German factory closure.
View all DE:PRRB earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 16 | 4 | 2 |
| Technical Analysis | 4 | 4 | 2 |
| Moving Averages | 12 | 0 | 0 |
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