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BKNG Stock Chart & Stats
$177.46
$4.63(2.68%)
At close: 4:00 PM EDT
$177.46
$4.63(2.68%)
Day’s Range― - ―
52-Week Range$150.14 - $231.80
Previous CloseN/A
Volume5.01M
Average Volume (3M)7.27M
Market Cap
$156.47B
Enterprise Value$140.43K
Total Cash (Recent Filing)$17.21B
Total Debt (Recent Filing)$20.69B
Price to Earnings (P/E)23.5
Beta1.08
Next Earnings
Nov 04, 2026EPS Estimate
4.48Next Dividend Ex-DateN/A
Dividend Yield0.75%
Share Statistics
EPS (TTM)9.06
Shares Outstanding751,380,500
10 Day Avg. Volume5,299,087
30 Day Avg. Volume7,273,960
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$235.83Price Target Upside32.89% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering27
EPS Forecast (FY)10.46
Revenue Forecast (FY)$29.27B
Bulls Say, Bears Say
Bulls Say
Strong Cash GenerationRobust cash conversion gives Booking capacity to fund technology, marketing, debt service and shareholder returns. Sustained free cash flow also provides resilience if travel demand or acquisition costs become less favorable.
Profitable Global ScaleThe company combines global brand reach, broad travel supply and high operating margins, supporting durable earnings power. Its multi-year revenue expansion indicates that scale and network breadth remain meaningful competitive advantages.
Connected Trip And AI EfficiencyCross-selling across accommodations and travel categories can deepen customer engagement and increase lifetime value. Meanwhile, scalable AI efficiency may structurally lower service costs without sacrificing satisfaction, supporting future margins.
Bears Say
Rising Leverage And Negative EquityHigher debt combined with a deficit equity cushion reduces financial flexibility and increases exposure to weaker travel conditions or execution setbacks. Strong cash flow mitigates this risk, but operating cash covers less than half of total debt.
Slowing Top-line MomentumThe deceleration suggests that recovering post-pandemic comparisons and mature accommodation scale may be fading as growth drivers. Slower revenue expansion can constrain operating leverage and make continued earnings growth more dependent on buybacks or cost savings.
Customer Acquisition And Supply GapsGreater reliance on paid marketing can pressure durable unit economics if organic traffic weakens. SEO changes and slower alternative-accommodation growth may also limit efficient customer acquisition and reduce Booking’s ability to capture growth beyond hotels.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $150.14 and its highest was $231.80 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $156.47B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Nov 04, 2026 which is in 75 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Aug 04, 2026. The company reported $2.54 earnings per share for the quarter, beating the consensus estimate of $2.432 by $0.108.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of $0.42 which represents an annual dividend yield of 0.75%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 4.48.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 751,380,500 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $2.54 in its last earnings report, beating expectations of $2.432. Following the earnings report the stock price went up 6.563%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
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Analyst Consensus
Strong Buy
Average Price Target:
$235.83 (32.89% Upside)
$235.83 (32.89% Upside)
Blogger Sentiment
Bullish
BKNG Sentiment 91%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Increased
By 5.7M Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Negative
Last 7 Days ▼ 0.7%
Last 30 Days ▼ 0.3%
Last 30 Days ▼ 0.3%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-16.38%
12-Months-Change
Fundamentals
Return on Equity
0.75%
Trailing 12-Months
Asset Growth
-3.27%
Trailing 12-Months
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented multiple strong operational and financial highlights: outperformance versus guidance across key metrics, double-digit adjusted EPS growth, strong free cash flow and aggressive capital returns, steady progress on Connected Trip and AI-driven efficiency gains, and an increased transformation savings target. The primary headwinds were external and largely exogenous (Middle East conflict driving airline disruption and cancellations), some slower growth in flights and rental cars, modestly higher marketing spend, and early-stage top-line benefits from AI and new referral channels. Overall, the positives—including margin expansion, robust cash generation, increased cost-savings guidance, and sustained demand in domestic and regional travel—outweigh the challenges, which are mostly external and near-term.View all BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$235.83
▲(32.89% Upside)
Technical Analysis
Ownership Overview
0.18% Insiders
3.84% Mutual Funds
25.86% Other Institutional Investors
41.99% Public Companies and Individual Investors