Record Revenue Achievement
Birkenstock delivered a record €574 million in revenues for Q2 2025, which is a 19% increase year-over-year on a reported basis and 18% in constant currency, surpassing their 15-17% target for the year.
Strong Performance Across Segments
The Americas region grew revenue by 23% in reported currency and 20% in constant currency, driven by both B2B and DTC channels. The APAC region was the fastest-growing segment with 30% growth, and China more than doubled its revenue year-over-year.
Gross Margin and Profit Growth
Gross margin increased by 140 basis points to 57.7%, and adjusted EBITDA grew 23% year-over-year to €200 million. Adjusted net profit increased 33% year-over-year.
Closed-Toe Silhouettes Growth
Revenue from closed-toe silhouettes grew at twice the rate of the overall group and increased its share of business by 400 basis points.
Retail Expansion Success
Birkenstock expanded its retail presence to 77 owned stores, adding six new doors in Q2, with plans to reach 100 owned stores by the end of the fiscal year.