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Brunswick
(NYSE:BC)
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Rating:54Neutral
Price Target:
$67.00
▼(-13.66% Downside)
Action:Reiterated
Date:09/22/26
Overall score reflects mixed fundamentals: pressured profitability and weakened returns temper the outlook, even as cash flow remains resilient. Technicals are a notable drag due to a strong downtrend and bearish momentum. Offsetting these, the latest earnings call was relatively positive with raised guidance and improved free-cash-flow expectations, while valuation support is limited by the negative P/E (partly helped by a moderate dividend yield).
Positive Factors
Broad Revenue Growth
Growth across propulsion, parts and accessories, and boats indicates broad-based demand rather than reliance on one product line. Continued segment-level expansion can strengthen Brunswick’s market position, improve operating leverage, and support revenue durability over the next several quarters.
Negative Factors
Profitability Deterioration
The swing from solid prior-cycle profits to a TTM loss indicates that Brunswick’s earnings power remains vulnerable despite revenue growth. Negative profitability reduces internally generated capital, weakens returns on equity, and may limit the company’s flexibility if marine demand stays subdued.
Read all positive and negative factors
Positive Factors
Negative Factors
Broad Revenue Growth
Growth across propulsion, parts and accessories, and boats indicates broad-based demand rather than reliance on one product line. Continued segment-level expansion can strengthen Brunswick’s market position, improve operating leverage, and support revenue durability over the next several quarters.
Read all positive factors
Brunswick (BC) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$4.24B
Dividend Yield2.67%
Average Volume (3M)750.55K
Price to Earnings (P/E)―
Beta (1Y)1.26
Revenue Growth10.46%
EPS Growth-305.37%
CountryUS
Employees14,000
SectorConsumer Cyclical
Sector Strength84
IndustryAuto - Recreational Vehicles
Share Statistics
EPS (TTM)-1.29
Shares Outstanding64,797,424
10 Day Avg. Volume830,869
30 Day Avg. Volume750,551
Financial Highlights & Ratios
PEG Ratio0.17
Price to Book (P/B)3.00
Price to Sales (P/S)0.91
P/FCF Ratio12.29
Enterprise Value/Market Cap1.69
Enterprise Value/Revenue1.27
Enterprise Value/Gross Profit5.03
Enterprise Value/Ebitda24.44
Forecast
1Y Price Target
$86.40Price Target Upside11.34% Upside
Rating ConsensusHold
Number of Analyst Covering8
EPS Forecast (FY)4.56
Revenue Forecast (FY)$5.78B
Brunswick Business Overview & Revenue Model
Company Description
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. T...
How the Company Makes Money
Brunswick makes money primarily by selling marine products across three main revenue streams. (1) Propulsion: The company generates revenue from the sale of Mercury Marine propulsion systems (e.g., outboard engines) and related components and syst...
Brunswick Earnings Call Summary
Earnings Call Date:Jul 30, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Oct 22, 2026
Earnings Call Sentiment Positive
The call emphasized broad-based operational strength: revenue growth across all segments, significant adjusted EPS improvement, robust free cash flow and an upward revision to full-year guidance. These positives were tempered by notable near-term headwinds — incremental tariffs (~$40M), ongoing inflation and higher product development spending, the netting effect of tariff refunds on variable compensation, and softness in the lower-end boat market. Management presented mitigation plans, balance-sheet actions (share repurchase and debt retirement), and continued confidence in long-term margin expansion and product-led growth.Positive Updates
Consolidated Revenue Growth
Net sales of $1.6 billion in Q2, up 8% year-over-year; first-half sales up 10% versus prior year. All reporting segments delivered year-over-year sales growth for the fourth consecutive quarter.
Negative Updates
Incremental Tariff Headwinds
Incremental 2026 tariffs estimated to impact earnings by roughly $40 million (first-half-loaded). Newly introduced Section 301 and additional Canadian tariffs are estimated to add roughly $5 million of net negative incremental impact in 2026.
Read all updates
Q2-2026 Updates
Positive
Negative
Consolidated Revenue Growth
Net sales of $1.6 billion in Q2, up 8% year-over-year; first-half sales up 10% versus prior year. All reporting segments delivered year-over-year sales growth for the fourth consecutive quarter.
Read all positive updates
Company Guidance
Brunswick updated full‑year guidance to revenue of $5.7–5.8 billion, adjusted operating margin of ~8% (up ~100 basis points year‑over‑year), adjusted EPS of $4.35–$4.75 (midpoint $4.55, roughly +40% at the midpoint) and free cash flow above $400 million. Management expects gross IEEPA tariff refunds of ~$60–$70 million (≈$30M recognized in Q2, about $10M of remaining Phase‑2 refunds included in guidance; Phase‑4 excluded), a net IEEPA EPS benefit of a little more than $0.30 for the year (Q2 net benefit ~+$0.20), and an incremental tariff headwind of roughly $40 million in 2026 (first‑half‑weighted), including about $5 million from Section 301/Canadian changes. Offsetting factors incorporated into the guide include about $0.15 of additional material inflation in H2 and ~$0.05 of tariff‑related cost pressure, plus ~$20–$25 million of lumpier engine product development spend spread over quarters; management reiterated propulsion and Navico margin expansion expectations of >100 basis points for the year.Brunswick Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
52
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.63B | 5.36B | 5.24B | 6.40B | 6.81B | 5.85B |
| Gross Profit | 1.43B | 1.33B | 1.35B | 1.79B | 1.95B | 1.67B |
| EBITDA | 293.40M | 268.50M | 618.70M | 1.01B | 1.18B | 980.40M |
| Net Income | -86.00M | -137.30M | 130.10M | 420.40M | 677.00M | 593.30M |
Balance Sheet | ||||||
| Total Assets | 5.51B | 5.31B | 5.68B | 6.23B | 6.32B | 5.42B |
| Cash, Cash Equivalents and Short-Term Investments | 288.90M | 275.70M | 269.80M | 468.60M | 600.10M | 355.30M |
| Total Debt | 2.25B | 2.43B | 2.51B | 2.59B | 2.63B | 1.92B |
| Total Liabilities | 3.90B | 3.69B | 3.79B | 4.14B | 4.28B | 3.51B |
| Stockholders Equity | 1.60B | 1.63B | 1.89B | 2.09B | 2.04B | 1.91B |
Cash Flow | ||||||
| Free Cash Flow | 343.00M | 396.30M | 264.00M | 444.30M | 197.80M | 306.90M |
| Operating Cash Flow | 524.80M | 562.10M | 431.40M | 733.60M | 586.10M | 574.00M |
| Investing Cash Flow | -188.80M | -141.60M | -168.90M | -378.90M | -443.20M | -1.35B |
| Financing Cash Flow | -382.40M | -441.30M | -442.70M | -487.00M | 110.80M | 621.80M |
Brunswick Technical Analysis
Negative
77.60
Price Trends
74.90
Negative
77.59
Negative
78.01
Negative
Market Momentum
-2.96
Negative
32.55
Neutral
23.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Negative. The current price of 77.6 is above the 20-day moving average (MA) of 67.86, above the 50-day MA of 74.90, and below the 200-day MA of 78.01, indicating a bearish trend. The MACD of -2.96 indicates Negative momentum. The RSI at 32.55 is Neutral, neither overbought nor oversold. The STOCH value of 23.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BC.
Brunswick Risk Analysis
Brunswick disclosed 38 risk factors in its most recent earnings report. Brunswick reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Brunswick Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $743.47M | 19.34 | 3.13% | 5.36% | 3.44% | ― | |
60 Neutral | $3.06B | -11.70 | -29.22% | 5.05% | 8.43% | -143.55% | |
58 Neutral | $489.22M | -1,256.25 | -0.70% | 38.53% | 22.77% | -104.84% | |
57 Neutral | $452.79M | 312.21 | 0.32% | ― | 13.25% | -90.28% | |
54 Neutral | $4.24B | -50.72 | -5.32% | 2.67% | 10.46% | -305.37% | |
54 Neutral | $3.59B | 20.52 | 4.13% | 2.99% | 0.31% | -30.23% |
* Consumer Cyclical Sector Average
BC
Brunswick
65.43
2.26
3.57%
PII
Polaris
53.71
-7.98
-12.94%
THO
Thor Industries
69.55
-34.39
-33.09%
WGO
Winnebago Industries
26.30
-5.20
-16.51%
MBUU
Malibu Boats
23.01
-7.53
-24.66%
MCFT
MasterCraft Boat Holdings
20.10
-0.73
-3.50%
Brunswick Corporate Events
Business Operations and StrategyExecutive/Board Changes
Brunswick Announces CEO Succession and Leadership Transition
Positive
Sep 22, 2026
Brunswick Corporation announced a major leadership transition on Sept. 21, 2026, with long-serving Chief Executive Officer and Chairman David Foulkes set to retire at the end of 2026 after more than two decades at the company and eight years as CE...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.