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Brunswick
(NYSE:BC)
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Rating:61Neutral
Price Target:
$85.00
▲(6.36% Upside)
Action:Reiterated
Date:07/30/26
The score is driven primarily by mixed financial performance (current losses and compressed margins/returns versus prior years, offset by resilient operating cash flow and positive free cash flow). The latest earnings call meaningfully supports the outlook via raised guidance and improving operating performance, though tariffs, inflation, and higher product spend remain notable risks. Technicals are neutral around key moving averages, and valuation is constrained by a negative P/E despite a modest dividend yield.
Positive Factors
Cash generation resilience
Despite accounting losses, sustained trailing‑twelve‑month operating cash flow and positive free cash flow provide durable liquidity. That cash generation funds working capital needs, supports dividends/Buybacks, and enables debt paydown or capex even if earnings remain volatile over several quarters.
Negative Factors
Profitability deterioration
The swing from strong prior‑cycle margins to a trailing‑loss reduces ability to cover cost of capital and undermines return metrics. Persistent negative net income constrains reinvestment and raises the bar for sustained operational improvements to restore historical profitability levels.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation resilience
Despite accounting losses, sustained trailing‑twelve‑month operating cash flow and positive free cash flow provide durable liquidity. That cash generation funds working capital needs, supports dividends/Buybacks, and enables debt paydown or capex even if earnings remain volatile over several quarters.
Read all positive factors
Brunswick (BC) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$5.13B
Dividend Yield2.2%
Average Volume (3M)665.91K
Price to Earnings (P/E)―
Beta (1Y)1.25
Revenue Growth10.46%
EPS Growth-305.37%
CountryUS
Employees14,000
SectorConsumer Cyclical
Sector Strength84
IndustryAuto - Recreational Vehicles
Share Statistics
EPS (TTM)-1.29
Shares Outstanding64,974,440
10 Day Avg. Volume662,640
30 Day Avg. Volume665,909
Financial Highlights & Ratios
PEG Ratio0.17
Price to Book (P/B)3.00
Price to Sales (P/S)0.91
P/FCF Ratio12.29
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$86.40Price Target Upside8.11% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering7
EPS Forecast (FY)4.56
Revenue Forecast (FY)$5.78B
Brunswick Business Overview & Revenue Model
Company Description
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. T...
How the Company Makes Money
Brunswick makes money primarily by selling marine products and related services across several core revenue streams: (1) Propulsion: Revenue is generated from the sale of marine engines and propulsion systems (e.g., outboard engines and sterndrive...
Brunswick Earnings Call Summary
Earnings Call Date:Jul 30, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Oct 22, 2026
Earnings Call Sentiment Positive
The call emphasized broad-based operational strength: revenue growth across all segments, significant adjusted EPS improvement, robust free cash flow and an upward revision to full-year guidance. These positives were tempered by notable near-term headwinds — incremental tariffs (~$40M), ongoing inflation and higher product development spending, the netting effect of tariff refunds on variable compensation, and softness in the lower-end boat market. Management presented mitigation plans, balance-sheet actions (share repurchase and debt retirement), and continued confidence in long-term margin expansion and product-led growth.Positive Updates
Consolidated Revenue Growth
Net sales of $1.6 billion in Q2, up 8% year-over-year; first-half sales up 10% versus prior year. All reporting segments delivered year-over-year sales growth for the fourth consecutive quarter.
Negative Updates
Incremental Tariff Headwinds
Incremental 2026 tariffs estimated to impact earnings by roughly $40 million (first-half-loaded). Newly introduced Section 301 and additional Canadian tariffs are estimated to add roughly $5 million of net negative incremental impact in 2026.
Read all updates
Q2-2026 Updates
Positive
Negative
Consolidated Revenue Growth
Net sales of $1.6 billion in Q2, up 8% year-over-year; first-half sales up 10% versus prior year. All reporting segments delivered year-over-year sales growth for the fourth consecutive quarter.
Read all positive updates
Company Guidance
Brunswick updated full‑year guidance to revenue of $5.7–5.8 billion, adjusted operating margin of ~8% (up ~100 basis points year‑over‑year), adjusted EPS of $4.35–$4.75 (midpoint $4.55, roughly +40% at the midpoint) and free cash flow above $400 million. Management expects gross IEEPA tariff refunds of ~$60–$70 million (≈$30M recognized in Q2, about $10M of remaining Phase‑2 refunds included in guidance; Phase‑4 excluded), a net IEEPA EPS benefit of a little more than $0.30 for the year (Q2 net benefit ~+$0.20), and an incremental tariff headwind of roughly $40 million in 2026 (first‑half‑weighted), including about $5 million from Section 301/Canadian changes. Offsetting factors incorporated into the guide include about $0.15 of additional material inflation in H2 and ~$0.05 of tariff‑related cost pressure, plus ~$20–$25 million of lumpier engine product development spend spread over quarters; management reiterated propulsion and Navico margin expansion expectations of >100 basis points for the year.Brunswick Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
52
Neutral
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.63B | 5.36B | 5.24B | 6.40B | 6.81B | 5.85B |
| Gross Profit | 1.43B | 1.33B | 1.35B | 1.79B | 1.95B | 1.67B |
| EBITDA | 293.40M | 268.50M | 618.70M | 1.01B | 1.18B | 980.40M |
| Net Income | -86.00M | -137.30M | 130.10M | 420.40M | 677.00M | 593.30M |
Balance Sheet | ||||||
| Total Assets | 5.51B | 5.31B | 5.68B | 6.23B | 6.32B | 5.42B |
| Cash, Cash Equivalents and Short-Term Investments | 288.90M | 275.70M | 269.80M | 468.60M | 600.10M | 355.30M |
| Total Debt | 2.25B | 2.43B | 2.51B | 2.59B | 2.63B | 1.92B |
| Total Liabilities | 3.90B | 3.69B | 3.79B | 4.14B | 4.28B | 3.51B |
| Stockholders Equity | 1.60B | 1.63B | 1.89B | 2.09B | 2.04B | 1.91B |
Cash Flow | ||||||
| Free Cash Flow | 343.00M | 396.30M | 264.00M | 444.30M | 197.80M | 306.90M |
| Operating Cash Flow | 524.80M | 562.10M | 431.40M | 733.60M | 586.10M | 574.00M |
| Investing Cash Flow | -188.80M | -141.60M | -168.90M | -378.90M | -443.20M | -1.35B |
| Financing Cash Flow | -382.40M | -441.30M | -442.70M | -487.00M | 110.80M | 621.80M |
Brunswick Technical Analysis
Positive
79.92
Price Trends
81.25
Positive
78.61
Positive
76.69
Positive
Market Momentum
0.05
Negative
57.24
Neutral
47.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Positive. The current price of 79.92 is above the 20-day moving average (MA) of 79.64, below the 50-day MA of 81.25, and above the 200-day MA of 76.69, indicating a bullish trend. The MACD of 0.05 indicates Negative momentum. The RSI at 57.24 is Neutral, neither overbought nor oversold. The STOCH value of 47.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BC.
Brunswick Risk Analysis
Brunswick disclosed 38 risk factors in its most recent earnings report. Brunswick reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Brunswick Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | $584.49M | 34.97 | 5.95% | ― | 9.79% | ― | |
62 Neutral | $855.98M | 22.26 | 3.13% | 3.41% | 3.44% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | $5.13B | -60.77 | -5.32% | 2.18% | 10.46% | -305.37% | |
60 Neutral | $3.82B | -14.61 | -29.22% | 3.70% | 8.43% | -143.55% | |
54 Neutral | $3.90B | 15.05 | 6.06% | 2.71% | 2.40% | 18.91% | |
53 Neutral | $541.39M | -489.70 | -0.18% | ― | 8.81% | 87.95% |
* Consumer Cyclical Sector Average
BC
Brunswick
83.58
26.43
46.26%
PII
Polaris
73.10
22.64
44.86%
THO
Thor Industries
79.48
-13.57
-14.58%
WGO
Winnebago Industries
31.98
2.65
9.03%
MBUU
Malibu Boats
29.28
-3.89
-11.73%
MCFT
MasterCraft Boat Holdings
25.18
5.19
25.96%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.