Brunswick (BC) AI Stock Analysis

• Market Cap: $3.50B
• Dividend Yield: 3.18%
• Average Volume (3M): 1.28M
• Price to Earnings (P/E): 43.9
• Beta (1Y): 1.18
• Revenue Growth: -15.42%
• EPS Growth: -77.50%
• Country: US
• Employees: 15,000
• Sector: Consumer Cyclical
• Sector Strength: 75
• Industry: Auto - Recreational Vehicles
• EPS (TTM): 0.56
• Shares Outstanding: 65,683,410
• 10 Day Avg. Volume: 838,188
• 30 Day Avg. Volume: 1,281,016
• PEG Ratio: -1.11
• Price to Book (P/B): 1.61
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 7.38
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: $54.58
• Price Target Upside: 3.10% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 13

Brunswick's stock score reflects a mix of strengths and challenges. Strong cash flow and recurring revenue growth are positive, but declining margins and high leverage pose risks. Technical indicators suggest weak momentum, and the high P/E ratio raises valuation concerns. The balanced sentiment from the earnings call, with both strategic achievements and challenges, adds nuance to the overall assessment.

Positive Factors

Earnings

BC reported 1Q25 results that beat expectations, with its margins beating street estimates.

Market Share

Demand for boating is in a secular upswing, and Mercury's new lineup of outboard engines is expected to continue gaining market share.

Negative Factors

Retail Demand

BC lagged broader industry retail demand, with management highlighting challenges in value product segments.

Tariffs

Tariffs are estimated to create a significant headwind, negatively impacting EPS by approximately $1.00.

Brunswick Business Overview & Revenue Model

Company Description

Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independent boat builders and governments through marine dealers and distributors, specialty marine retailers, and marine service centers; and propulsion-related controls, rigging, and propellers to original equipment manufacturers and aftermarket retailers, distributors, and distribution businesses. This segment offers its products under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, and Mercury Diesel brands. The Parts & Accessories segment provides engine parts and consumables, electrical products, boat parts and systems, engine oils and lubricants, marine electronics and control systems, instruments, trolling motors, fuel systems, and electrical systems, as well as specialty vehicle, mobile, and transportation aftermarket products for aftermarket retailers, distributors, and distribution businesses, as well for as for the original equipment manufacturers in marine and non-marine markets; and supplies parts and accessories. This segment offers its products under the under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. The Boat segment provides Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts and Heyday wake; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; and Thunder Jet heavy-gauge aluminum boats, as well as the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

How the Company Makes Money

Brunswick Corporation generates revenue primarily through the sale of its marine products. The Marine Engine segment is a significant contributor, with Mercury Marine engines being a key product. The Boat segment includes the manufacture and sale of various types of boats, which are sold to both individual consumers and commercial entities. Additionally, the Parts & Accessories segment provides a steady revenue stream through the sale of marine-related components, which are necessary for the maintenance and enhancement of marine equipment. Brunswick's revenue is bolstered by its expansive dealer network and strategic partnerships, allowing the company to reach a wide customer base globally. The company's earnings are further supported by aftermarket sales, which include services and equipment that maintain and upgrade its products.

Brunswick Financial Statement Overview

Summary

Brunswick faces challenges in revenue growth and profitability, with declining margins indicating cost pressures. The balance sheet shows high leverage, raising potential risks in a declining revenue environment, but a reasonable equity ratio provides some stability. Cash flow metrics are strong, with significant free cash flow growth and solid cash flow ratios, offering some resilience. Overall, while cash flow strength is a positive, the company needs to address revenue and margin pressures to improve financial health.

Income Statement

Brunswick has shown a decline in total revenue from $5.24 billion in 2024 to $5.09 billion in the TTM (Trailing-Twelve-Months) period of 2025. This represents a revenue decline of approximately 2.75%, which is a concern for growth. Gross Profit Margin in the TTM is approximately 24.56%, a decrease from 25.79% in 2024, indicating pressure on profitability. The Net Profit Margin has also decreased to 1.61% in the TTM from 2.49% in 2024, showing reduced profitability. The EBIT Margin stands at 5.13%, down from 5.95% in 2024, while the EBITDA Margin is 9.48%, down from 11.82% in 2024. Overall, the declining margins signal challenges in cost management and profitability.

Balance Sheet

Brunswick's Debt-to-Equity Ratio in the TTM is approximately 1.40, which is relatively high, indicating significant leverage. However, the Equity Ratio of 31.97% suggests a reasonable level of equity to total assets. Return on Equity (ROE) is low at 4.40% in the TTM, down from 6.87% in 2024, reflecting decreased profitability relative to equity. While the company maintains a solid equity base, the high leverage poses potential risks, especially if revenue and profitability continue to decline.

Cash Flow

The Free Cash Flow in the TTM has increased to $406.3 million from $264 million in 2024, indicating a strong growth of 53.94%, which is a positive sign. The Operating Cash Flow to Net Income Ratio is robust at 6.77, showcasing strong cash flow generation relative to net income. The Free Cash Flow to Net Income Ratio is also strong at 4.94, suggesting effective cash management. Overall, the cash flow situation appears strong despite the challenges in income and balance sheet metrics.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
5.09B	5.24B	6.40B	6.81B	5.85B	4.35B
	Gross Profit
1.25B	1.35B	1.83B	1.95B	1.67B	1.21B
	EBIT
261.40M	311.60M	734.90M	947.80M	812.90M	539.30M
	EBITDA
482.90M	618.80M	1.01B	1.18B	980.50M	693.50M
	Net Income Common Stockholders
82.30M	130.10M	420.40M	677.00M	593.30M	372.70M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
287.50M	269.80M	468.60M	600.10M	355.30M	576.30M
	Total Assets
5.86B	5.68B	6.23B	6.32B	5.42B	3.77B
	Total Debt
2.63B	2.51B	2.59B	2.51B	1.82B	951.40M
	Net Debt
2.34B	2.24B	2.12B	1.91B	1.46B	431.80M
	Total Liabilities
3.98B	3.79B	4.14B	4.28B	3.51B	2.26B
	Stockholders Equity
1.87B	1.89B	2.09B	2.04B	1.91B	1.51B
Cash Flow		Free Cash Flow
406.30M	264.00M	444.30M	197.80M	306.90M	615.90M
	Operating Cash Flow
557.40M	431.40M	733.60M	586.10M	574.00M	798.30M
	Investing Cash Flow
-148.50M	-168.90M	-378.90M	-443.20M	-1.35B	-246.90M
	Financing Cash Flow
-658.90M	-442.70M	-487.00M	110.80M	621.80M	-361.80M

Brunswick Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 52.94
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BC, the sentiment is Neutral. The current price of 52.94 is above the 20-day moving average (MA) of 47.96, above the 50-day MA of 49.99, and below the 200-day MA of 67.31, indicating a neutral trend. The MACD of 0.97 indicates Negative momentum. The RSI at 64.62 is Neutral, neither overbought nor oversold. The STOCH value of 84.27 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for BC.

Brunswick Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CHEF	74 Outperform	$2.64B	43.24	12.90%	―	7.85%	79.89%
CAKE	73 Outperform	$2.70B	17.60	46.60%	1.93%	4.42%	48.23%
SON	71 Outperform	$4.56B	30.14	5.54%	4.48%	-4.58%	-61.14%
THO	68 Neutral	$4.38B	21.88	5.13%	2.40%	-8.45%	-25.41%
WEN	66 Neutral	$2.35B	13.08	90.40%	8.16%	2.18%	-5.15%
BC	63 Neutral	$3.50B	43.87	5.16%	3.18%	-15.42%	-77.50%
Sector *	61 Neutral	$6.97B	11.38	2.88%	3.90%	2.64%	-22.07%

Brunswick Corporate Events

Brunswick Elects Directors and Approves Key Resolutions

At the May 7, 2025 Annual Meeting of Shareholders, Brunswick Corporation elected ten directors for terms expiring at the 2026 Annual Meeting. The shareholders also approved a non-binding resolution on executive compensation and ratified the appointment of Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025. These decisions reflect shareholder support for the current leadership and financial oversight, potentially impacting the company’s governance and financial strategy.

The most recent analyst rating on (BC) stock is a Buy with a $95.00 price target. To see the full list of analyst forecasts on Brunswick stock, see the BC Stock Forecast page.

Spark’s Take on BC Stock

According to Spark, TipRanks’ AI Analyst, BC is a Neutral.

Brunswick’s stock score reflects a mix of strengths and challenges. Strong cash flow and recurring revenue growth are positive, but declining margins and high leverage pose risks. Technical indicators suggest weak momentum, and the high P/E ratio raises valuation concerns. The balanced sentiment from the earnings call, with both strategic achievements and challenges, adds nuance to the overall assessment.

To see Spark’s full report on BC stock, click here.