Zeta Global to acquire Marigold’s Enterprise Business

Zeta Global (ZETA) “announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. Pursuant to the definitive purchase agreement, Zeta will purchase Marigold’s enterprise software business for total consideration of up to $325 million, subject to customary adjustments. Proceeds will consist of $100 million in cash and $100 million of shares of Zeta’s Class A common stock delivered at closing and a seller note that is payable within three months of closing for an amount equal to up to $125 million in cash and stock. The transaction is also expected to be incremental to Zeta’s previously issued “Zeta 2028″ plan. Marigold’s SMB businesses, Campaign Monitor, Emma, and Vuture, are not included in the transaction. The transaction is expected to close by the end of 2025 and is subject to customary closing conditions. Zeta also today reaffirmed its third quarter 2025 and full year 2025 guidance as provided on August 5, 2025.”