DA Davidson raised the firm’s price target on Zeta Global (ZETA) to $27 from $25 and keeps a Buy rating on the shares. The firm is positive on the company’s increasing role as a key component of its long-term growth engine and believes that the agency business is a “misunderstood component of the narrative” with potential upside to 2025 and 2026 revenue estimates from continued success in winning new logos and expanding existing agency relationships, the analyst tells investors in a research note.
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