Goldman Sachs analyst Lisa Yang upgraded WPP to Buy from Neutral with a price target of 1,158 GBp, up from 920 GBp, as part of a broader research note on European Internet and Media names. Advertising agencies will continue to benefit from increased complexity in the advertising landscape and upside from staples companies potentially reinvesting in advertising, and she likes WPP on mean reversion, self-help, and China upside, the analyst tells investors in a research note.
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Published first on TheFly
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