WPP invests in new Atlanta campus

WPP will create aworkspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus. The Campus will bring together over 400 of WPP‘s people in the largest and most transformative new mixed-use development on the Atlanta BeltLine to date. It will house ten agencies based in the city including AKQA, BCW, EssenceMediacom, GCI Health, GroupM, GTB, Mindshare, Verticurl, VMLY&R and Wunderman Thompson. The WPP Campus in Atlanta will feature an imaginative blend of public and private spaces that will seamlessly integrate into an already thriving community. The close proximity to The Coca-Cola Company’s headquarters and WPP’s other clients in the heart of Georgia’s capital city will foster greater collaboration via dedicated client spaces and continued growth of OpenX from WPP, the bespoke agency created in 2021 following WPP’s appointment as The Coca-Cola Company’s Global Marketing Network Partner. The Campus will also act as a unique new hub for Atlanta’s thriving technology scene.