WPP is to create its first Campus in Brazil, bringing together the company’s 26 agencies and 7,000 people under one roof. The WPP Campus in Sao Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners. The new building is a pioneering architectural concept devised by Brazilian architect Gustavo Utrabo that integrates sustainability, the local community and its natural surroundings. The 20,000m2 plot is located in Vila Leopoldina, a neighbourhood that has attracted start-ups and high-growth companies and is emerging as a creative hub in Sao Paulo. The construction is due for completion at the beginning of 2025.
Published first on TheFly
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