WPP acquires Diff, terms undisclosed

WPP announced that it is acquiring Diff, a commerce agency based in Montreal, Canada. Diff is a developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. Founded in 2011 by Benjamin Crudo, the 115-person company will join the Wunderman Thompson global network, complementing its commerce and marketing services teams in North America.