Wendy’s plans to test dynamic pricing as early as 2025, with the intention that prices will rise and fall based on demand, Lola Fadulu of The New York Times reports. The company plans to invest approximately $30M in these initiatives. CEO Kirk Tanner revealed the plans during the company’s earnings call, but did not provide details on how much prices would rise or exactly how the pricing model would work.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See the top stocks recommended by analysts >>
Read More on WEN:
- Wendy’s names Matt Spessard as Chief Information Officer
- Wendy’s (NASDAQ:WEN) Slips amid Industry-First Move: Dynamic Pricing
- Ex-Dividend Date Nearing for These 10 Stocks – Week of February 26, 2024
- DoorDash upgraded, Wendyâs downgraded: Wall Street’s top analyst calls
- Wendy’s downgraded to Market Perform from Outperform at Bernstein
