Village Farms unveils new logo for Pure Sunfarms

Pure Sunfarms unveiled its new logo, website and suite of packaging paying tribute to the high-quality cannabis of its flagship brand, Pure Sunfarms. Pure Sunfarms is introducing an updated line of colour-coded packaging with more informative labels and a new brand website to match. The Pure Sunfarms brand’s signature green colour will continue to be featured for all packaging of dried flower products, while new colours will be introduced for vape, pre-roll and concentrate offerings to reflect consumers’ shopping habits. Pure Sunfarms’ Pink Kush, which continues to maintain its #1 spot as Ontario’s top selling strain in 20231, will receive special treatment with custom pink coloured packaging. New packaging will begin rolling out across the country this month, starting with dried flower.