Uber Eats launches U.S. certified virtual restaurant program

Uber Eats announced a new Certified Virtual Restaurant Program. This initiative, launched in partnership with leading brand builders Virtual Dining Concepts, Nextbite and Acelerate, aims to make virtual restaurant operations more streamlined and effective for merchants, and to create a more consistent, reliable virtual restaurants experience for consumers who use Uber Eats. The program is part of an ongoing effort at Uber to refocus its virtual restaurant operations-which has accelerated massively in the wake of the pandemic to over 40,000 virtual storefronts-with an emphasis on quality for the benefit of consumers and merchants across the country. The Certified Virtual Restaurant Program allows merchants to tap into a pipeline of virtual restaurant concepts curated by Uber and vetted to meet high-bar standards in menu quality, operations, and branding.