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Twitter offers advertisers big incentives to boost spending, WSJ reports

Twitter (TWTR) has offered incentives to advertisers to boost their spending on the social network in an attempt to bolster the business after Elon Musk’s acquisition prompted many companies to remove ads from the platform, the Wall Street Journal’s Patience Haggin reports, citing people familiar with the matter. The company offered advertisers incentives such as matching their ad spending, the author says, citing a company email to ad agencies. Companies that reportedly halted or pulled ads from Twitter recently include Macy’s (M), Chipotle (CMG), Mondelez (MDLZ), General Mills (GIS), Pfizer (PFE), and Allianz (AZSEY). Reference Link

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