Twitter (TWTR) CEO Linda Yaccarino has gone to Hollywood to try to win the favor of talent agencies and entertainers after Elon Musk announced the platform’s rebranding to X, Hannah Murphy and Christopher Grimes of The Financial Times reports. Yaccarino met with agents at Creative Artists Agency and United Talent Agency in Los Angeles, attempting to bring stars and influences to the platform, people familiar with the matter told the Times. Yaccarino also held meetings with Disney (DIS), one person told the Times.
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