TripAdvisor announces realignment of operating model

The company announced the realignment of its operating model to support its long-term goals and positioning as an experiences-led and AI-enabled company as it pursues the following strategic and financial priorities: Extending its leadership position to drive long-term growth in Experiences by fully deploying differentiated assets and unifying Viator and Tripadvisor (TRIP) experiences under one team, strategy, and roadmap. Leveraging the Group’s unique data, content and brand trust for the AI future to power products and reshape the traveler experience for a more personalized and holistic journey in the discovery, planning, and booking process. Narrowing focus at Brand Tripadvisor, prioritizing resourcing to support experiences and data strategies, while simplifying its portfolio of legacy offerings to enhance profitability. As a result of these operational changes and efficiencies, the Company expects at least $85M in annualized gross cost savings, executed throughout 2026, and fully realized in 2027. This cost savings program includes a combination of headcount reductions and other operating cost reductions.