Starboard Value CEO Jeff Smith, at the the13D Active-Passive Investor Summit this morning, said TripAdvisor (TRIP) should consider selling itself or itsTheFork division to unlock value shareholders. Smith believes TripAdvisor has a strong brand and would appeal to several potential buyers. In addition, a divestiture of TheFork would help improve the company’s overall valuation, Smith added. Shares of TripAdvisor are up 6% to $17.55 in early trading.
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