Vidaa and a subsidiary of Hisense announced an agreement for Google TV (GOOGL) and other Android TV OS devices to carry Vidaa’s premium sports content, which includes FIFA+. As a long-term partner of Vidaa, Tremor International (TRMR) will act as the exclusive global CTV monetization platform – specifically Tremor’s SSP, Unruly – for the content across all Vidaa and Android TV OS devices. The premium content includes the FIFA+ app, with thousands of hours of original, live and archive football and original programming, and The FIFA World Cup Daily, By Hisense, a new daily show filmed on-site and airing throughout the tournament.
Published first on TheFly
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