TransUnion partners with Samooha, by Snowflake

TransUnion (TRU) announced a partnership between its marketing solutions line, TruAudience, and Samooha, by Snowflake (SNOW), a native data clean room solution on Snowflake. The partnership paves the way for a privacy and data-driven future in the advertising industry. This also represents a significant step forward in TransUnion’s pursuit of interoperability everywhere, making its industry-leading consumer data and identity resolution capabilities available across the marketing technology landscape. With this integration, clients can access TransUnion’s marketing identity graph natively within Samooha, by Snowflake’s clean room environment, where they can more securely connect, collaborate, and share offline and online customer data directly in their Snowflake account without compromising data integrity or exposing sensitive information to third parties.