TomTom joins forces with Microsoft to bring ‘Generative AI’ into the vehicle

TomTom or TOM2, “the location technology specialist announced announced, that together with Microsoft (MSFT), it is bringing the benefits of generative artificial intelligence AI to the global automotive industry. Leveraging Microsoft’s advancements in AI, TomTom has developed a fully integrated, AI-powered conversational automotive assistant that enables more sophisticated voice interaction with infotainment, location search, and vehicle command systems. Drivers can converse naturally with their vehicle and ask the AI-powered assistant to navigate to a certain location, find specific stops along their route, and vocally control onboard systems to, for instance, turn up the temperature, open windows, or change radio stations. All with a single interaction. The solution integrates Microsoft Azure OpenAI Service to take advantage of large language models in addition to Azure Kubernetes Services, Azure Cosmos DB, and Azure Cognitive Services. The voice assistant can be integrated into other automotive infotainment systems, enabling automotive customers to accelerate time-to-market on a customizable interface while retaining ownership of their branding and the driver experience. The solution is also built into TomTom’s Digital Cockpit, an open, modular in-vehicle infotainment platform.” Other publicly traded companies involved with “mapping, “location and GPS include: Trimble (TRMB) and Google (GOOG, GOOGL).