Tapestry expands partnership with Bluecore

Bluecore has announced that its relationship with Tapestry is expanding across the brand portfolio to include its kate spade new york brand. The platform has been delivering strong identification improvements and contributing to marketing growth for Coach and Stuart Weitzman. The expanded partnership with Bluecore reflects Tapestry’s continued focus on improving customer identification, engagement and retention to increase purchases from new, active, and inactive buyers.