Taboola announces rapid adoption of its Maximize Conversions technology

Taboola announced rapid adoption and results for its performance advertising-focused bidding technology, called Maximize Conversions. Since launching just 3 months ago, this technology is already being used by 50 percent of Taboola advertisers. Taboola’s Maximize Conversions empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click, CPC, bidding strategies, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible, while staying within budget. “Maximize Conversion is one of our most rapidly adopted offerings ever,” said Adam Singolda, CEO and founder, Taboola. “The world’s top advertisers are embracing it because it takes the guesswork out of CPC bidding, it clearly produces results, and it is based on AI that is trained with an understanding of their consumers-one that is unique to Taboola. We’re connecting advertisers with customers quickly and easily, no matter what goal an advertiser has.”