Taboola announces new deal with Postmedia

Taboola announced a new deal with Postmedia, one of Canada’s largest news media organizations, representing over 130 print and digital brands and reaching more than 17.5 million Canadians each month. This announcement comes after recent news that Taboola now powers native recommendations for Yahoo’s premier digital properties in Canada. Under the agreement, Postmedia will utilize Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. Taboola will be implemented into various Postmedia sites including National Post, Financial Post, Vancouver Sun, and Toronto Sun, among others. “Postmedia is an iconic Canadian name in news, known for its reputable journalism around the world. I’m honored that they have chosen us to help them grow their audiences,” said Adam Singolda, Founder and CEO at Taboola. “We’re proud to welcome Postmedia as a partner and we’re looking forward to seeing how our offerings can provide value to their readers.”