In a Monday blog post, Snapchat announced it is partnering with H&M to launch a digital collection powered by the Snap Camera. The company said, "Just in time for the holiday shopping season, Snapchat is partnering with leading fashion retailer, H&M, to launch a digital collection powered by the Snap Camera. Starting December 5, you can try three AR Try-On Lenses via H&M’s mobile app on iOS and Android, as well as globally on Snapchat.Co-designed by H&M and the Institute of Digital Fashion, the London-based digital atelier and think tank, these Lenses highlight a partly digital collection featuring two outfits and one accessory to try on. The matching physical collection will be for sale online and in select stores starting December 8." Reference Link
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