SmileDirectClub opens 8 new SmileShops, partners with Therapie Clinic

SmileDirectClub announced the opening of eight new SmileShops in the UK and Ireland, with plans to further expand SmileDirectClub’s presence across the UK, Ireland, and the U.S. by the end of 2023. Six of the new locations are part of an exclusive partnership with Therapie Clinic, a renowned aesthetic treatment provider in the UK and Ireland. “Our collaboration with Therapie Clinic is a significant milestone in our journey to transform the dental care landscape,” said David Cran, Vice President, International at SmileDirectClub. “An investment of this scale demonstrates our resilience and is a testament to the growth of SmileDirectClub and our commitment to transforming the way people approach their dental health.” The launch of the new SmileShops in the UK and Ireland follows SmileDirectClub reaching its 2,000,000-customer milestone and its recent SmileShop expansion in the U.S. after a strong financial first quarter. In partnership with Therapie Clinic, SmileDirectClub will operate SmileShops in six of Therapie’s existing locations, creating a unified destination for individuals seeking affordable and easy access to orthodontic and cosmetic treatments.