SmileDirectClub expands new premium CarePlus offering

SmileDirectClub announced its premium aligner offering, CarePlus, will be available at all U.S. SmileShop and select Partner Network locations beginning in August, giving consumers even more choices on how to begin and navigate their Smile Journey. “CarePlus reflects our commitment to giving customers choice, which has always been central to our mission to create innovative solutions for traditional orthodontics,” said David Katzman, CEO and Chairman, SmileDirectClub. “Customers appreciate the flexibility of CarePlus and the extra confidence that comes with having a local licensed dentist available for an in-office visit, in addition to the virtual care platform. This offering is an incremental growth channel that’s a natural extension of what we do best as a customer-driven company.”