Shopify merchants break Black Friday record with $4.1B in sales

Shopify said that its merchants set a Black Friday record with a combined $4.1B in sales, “a strong start to the biggest holiday shopping weekend of the year.” From the crack of dawn in New Zealand through the final minutes in California, Shopify merchants drove a 22% increase in sales over last year. Shopping peaked when collective sales reached $4.2M per minute at 12:01 p.m. EST on Friday. According to the company the hottest product categories were clothing, personal care, and jewelry; average cart price was $110.71 – $110.08 on a constant currency basis; top selling countries were U.S., U.K., and Canada; top selling cities were Los Angeles, New York, and London; 15% of total orders were made across borders; there was a 33% year-over-year increase in global sales made on Shopify POS.