Salesforce (CRM) and OpenAI announced an expanded strategic partnership, establishing employee and consumer experiences powered by Salesforce’s Agentforce 360 and OpenAI frontier models. This partnership will let companies access Salesforce’s Agentforce 360 platform in ChatGPT – querying sales records, reviewing customer conversations, or building Tableau visualizations, by typing a query into ChatGPT. They can also use OpenAI’s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. And a new commerce experience will give shared customers the ability to sell to hundreds of millions of potential U.S. users in ChatGPT while keeping full control of their processes, data, and customer relationships.
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