Sabre, Almatar Travel Group sign new technology agreement

Almatar Travel Group, a travel company in the Kingdom of Saudi Arabia, and Sabre signed a new technology agreement at the Saudi Tourism Forum in Riyadh, that will see the travel company uses Sabre’s industry-leading technology and solutions to help drive operational efficiency, advance its virtual payments strategy and transform travelers experience. Under this agreement, Almatar Travel Group will benefit from Sabre’s extensive travel ecosystem including its wide geographic scope and breadth of travel content, which includes air, lodging, ancillary and NDC content. Furthermore, Almatar will access Sabre’s portfolio of innovative technology and intelligent platform, Sabre Red 360, which will help enable the travel company to differentiate its offering, compete more effectively, grow faster in the region, and expand its online travel business. Additionally, Almatar will use Sabre’s APIs and Automation Hub to help it stay competitive in the dynamic Saudi marketplace.