Sabre Ancillary IQ launched by GOL Linhas Aereas

Sabre Corporation (SABR) and GOL Linhas Aereas (GOL) announced the carrier’s successful implementation of Sabre Ancillary IQ, an AI-based solution designed to help create personalized offers for travelers and drive incremental ancillary revenue opportunities for airline customers. Ancillary IQ supports airline retailing strategies by dynamically pricing individual ancillaries and enabling the creation of ancillary bundles. This solution uses machine learning to identify ancillary buying patterns in real time and optimize pricing to increase conversion and ensure that travelers can easily book the experience that they want. "Like Sabre, GOL has a long history of innovation and firsts that have helped evolve today’s airline and travel industry," said Garry Wiseman, chief product officer, Sabre Travel Solutions. "Given our shared commitment to innovation, it makes sense that GOL would be the first customer to deploy Sabre’s new, intelligent ancillary solution to deliver the outstanding services that travelers have come to expect from the airline."