Oppenheimer analyst Jason Helfstein raised the firm’s price target on Roku to $75 from $70 and keeps an Outperform rating on the shares. The firm believes Roku will open ad inventory to 3P Demand Side Platforms by mid-year and says the Q4 active account/streaming hours pre-announcement suggests no slowdown in consumer engagement, the analyst tells investors in a research note.
Published first on TheFly
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