Roku announces deal with Warner Bros. Discovery for new FAST channels

Roku (ROKU) and Warner Bros. Discovery (WBD) announced they have "inked a groundbreaking deal" to bring Warner Bros. branded FAST channels that will arrive on The Roku Channel in spring 2023. "On top of bringing streamers brand-new FAST channels, the deal will also usher in about 2000 hours of on-demand library programming to The Roku Channel. Hundreds of TV series and movies from Warner Bros. Discovery’s esteemed brand portfolio, including HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures, Warner Bros. Television, and more, will now be available for audiences to stream for free on The Roku Channel," Roku stated. Rob Holmes, vice president, programming, Roku, added: "As FAST continues to explode in popularity amongst cord-cutters, we’re seeing content players increasingly shift their focus towards capturing this audience, by bringing some of their best stuff to FAST. The rapid expansion of premium content on FAST is a win for both the viewer and content owner, as well as advertisers looking to reach these audiences through well-known programming. We’re delighted to be one of Warner Bros. Discovery’s inaugural FAST partners, and we look forward to introducing its incredible TV series, films, and entertainment brands to a whole new audience on The Roku Channel."