Roku and DoorDash team on DashPass, access to on-demand delivery from TVs

Roku (ROKU), and DoorDash (DASH) announced "a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more. The partnership includes: Complimentary DashPass: New and existing Roku account holders with a linked streaming or smart home device can get six months of complimentary DashPass .DashPass is DoorDash’s membership program that offers members $0 delivery fees on eligible orders from thousands of restaurants, grocery, convenience, and retail stores nationwide. Shoppable Ad Offers: For the first year of the partnership, DoorDash will be the exclusive marketplace ad solution partner for DoorDash U.S. restaurants and grocers that buy interactive shoppable ads on Roku. This first-of-its-kind partnership empowers DoorDash merchants to place unique click-to-order offers within their Roku ads. For the first time, restaurant advertisers can partner with DoorDash and Roku to attribute, target, and measure TV streaming ads on Roku," noted the companies in a statement.