Roku (ROKU), and DoorDash (DASH) announced "a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more. The partnership includes: Complimentary DashPass: New and existing Roku account holders with a linked streaming or smart home device can get six months of complimentary DashPass .DashPass is DoorDash’s membership program that offers members $0 delivery fees on eligible orders from thousands of restaurants, grocery, convenience, and retail stores nationwide. Shoppable Ad Offers: For the first year of the partnership, DoorDash will be the exclusive marketplace ad solution partner for DoorDash U.S. restaurants and grocers that buy interactive shoppable ads on Roku. This first-of-its-kind partnership empowers DoorDash merchants to place unique click-to-order offers within their Roku ads. For the first time, restaurant advertisers can partner with DoorDash and Roku to attribute, target, and measure TV streaming ads on Roku," noted the companies in a statement.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 55% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly
See Insiders’ Hot Stocks on TipRanks >>
Read More on ROKU:
- Roku call volume above normal and directionally bullish
- Cox Automotive and Roku team to ‘better measure’ TV streaming advertising
- ROKU, WBD Jump on New Content Deal
- Roku announces deal with Warner Bros. Discovery for new FAST channels
- Warner Bros. Discovery in deals with Roku, Tubi for FAST channels, Reuters says