Reels sharing revenue with creators hotly debated within Meta, Information says

Reels is "finally beginning to pull in meaningful numbers of viewers" after three years of work, but making money from Reels is "a more complex issue" and whether to relax long-standing opposition to the sharing of ad revenue with creators is an "even bigger debate bubbling inside Meta," according to The Information’s Sylvia Varnham O’Regan and Kaya Yurieff, citing sources. Meta executives have long been resistant to splitting revenue with creators and former Chief Operating Officer Sheryl Sandberg was "among the powerful opponents of the idea," according to the report. YouTube, a unit of Google (GOOGL), has long shared revenue with people who upload videos onto the streaming service, the report points out. Reference Link