Meta starting to see recovery path after Apple changes, WSJ reports

Following the toughest year in its history, Meta Platforms (META) is starting to see a path to recovery, Jeff Horwitz and Salvador Rodriguez of Wall Street Journal report, citing internal documents and interviews with people familiar with the matter. Investment in artificial intelligence tools has enabled the company to improve ad-targeting systems to make better predictions based on less data, the interviews and documents show, according to the Journal. That, along with shifting to forms of advertising less dependent on harvesting user data from off its platforms, are key to Meta’s plans to overcome Apple’s (AAPL) privacy change that restricted its capacity to gather information about what its users do on outside platforms, the journalists report. Reference Link