Penn Entertainment unveiled an enhanced customer loyalty program, Penn Play, replacing its mychoice branded program. The new program greatly expands the ways Penn’s 26M loyalty members can earn and redeem rewards across the company’s portfolio of entertainment brands. Penn Play assets for media use are available to download here. Penn Play further connects the company’s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem Penn Cash across a variety of gaming and entertainment experiences. Penn Cash, the company’s new loyalty currency, can be earned and redeemed through gaming, dining, shopping or staying at Penn destinations across the country – including Hollywood Casino, L’Auberge and M Resort – or by playing online with Barstool Sportsbook & Casino*, HollywoodCasino.com and PENNPlaycasino.com.
Published first on TheFly
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