Goldman Sachs keeps a Neutral rating and $69 price target on PayPal (PYPL) after Amazon (AMZN) and PayPal announced a partnership that integrates PayPal into Buy with Prime. This enables shoppers to use PayPal at merchants that integrate “Buy with Prime” into their own websites and represents an “incremental positive” as it enables PayPal to maintain market share with DTC merchants, the analyst tells investors in a research note. This may also help habituate Amazon Prime shoppers to lean towards using PayPal as their primary payment, the firm added.
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