Amazon Buy with Prime, MCF expand with new capabilities, more brands

At Amazon’s (AMZN) Accelerate seller conference, Amazon’s direct-to-customer offerings, Buy with Prime and Amazon Multi-Channel Fulfillment, announced a number of enhancements to their merchant and shopper experiences. These new capabilities are part of Amazon’s focus on innovating to help businesses of all sizes increase their sales on their own online stores and other channels beyond Amazon.com, the company said. To help merchants build and scale their businesses across their own websites, other marketplace service providers, and social media channels, Amazon offers a suite of externalized ecommerce services that leverage the power of Amazon’s fulfillment network and the Prime shopping experience. Continuing the Buy with Prime journey to extend Prime shopping benefits beyond Amazon.com, the company is rolling out enhancements to the Buy with Prime shopping experience, including: For participating brands integrating using the Buy with Prime API, PayPal (PYPL) is now available at checkout after shoppers log in to their Amazon account. And starting next year, Prime members will be able to perform a one-time link of their Amazon account to their PayPal account so that Prime free, fast shipping benefits are available automatically whenever they use PayPal while shopping with Buy with Prime on participating merchants’ websites. Using the existing Shopify (SHOP) cart and checkout, shoppers can now purchase items with Prime and without Prime, together in one order. Amazon MCF has grown to serve over 200,000 U.S. merchants and seen a 70% year-over-year increase in total orders fulfilled by the service so far this year. To further improve the delivery experience and drive traffic to merchants’ websites, Amazon MCF is introducing: As Amazon continues to invest in speed throughout its fulfillment network, Amazon MCF is now reducing its Standard Delivery option from 5 business days to 3 business days at no extra cost to merchants. This month, merchants will also be able to show an estimated delivery date in their Google Shopping (GOOGL) ads and search results, and in their TikTok ads. Displaying a fast, reliable delivery speed on ads can help merchants drive more shoppers to their site while boosting their ROAS.