Onar signs LOI to acquire New York-based growth marketing firm

ONAR (ONAR) Holding’s subsidiary JUICE has signed a Letter of Intent to acquire 100% of the assets of a New York-based growth marketing agency. The transaction is expected to close within 30-45 days and, if completed, is expected to add over $1.2M in annual recurring revenue to ONAR’s consolidated results. The acquisition would represent ONAR’s third transaction in recent months, following the acquisitions of JUICE and Retina AI, and another milestone in the company’s mission to create an integrated network of high-performing, AI-enhanced marketing and technology businesses. The New York firm being acquired is known for its data-driven performance marketing, conversion optimization, and creative testing capabilities, serving a roster of e-commerce and consumer brands. The transaction is expected to bring significant operational and cross-selling synergies with ONAR’s existing portfolio, including: Enhanced performance marketing execution across Storia, JUICE, and Retina clients. Integration of AI-based analytics and creative optimization from Retina’s technology stack. Expansion of ONAR’s recurring-revenue foundation, improving margin visibility and investor confidence. Post-closing, the firm’s leadership is expected to join ONAR’s operating team, continuing in strategic roles under the JUICE umbrella to ensure seamless client continuity and accelerate integration.