Onar enters agreement to acquire JUICE in cash, stock transaction

Onar (ONAR) Holding signed a definitive securities purchase agreement to acquire 100% of the membership interests of JUICE, via ONAR’s subsidiary Storia, in a cash and stock transaction. Founded in 2017, JUICE is an award-winning digital marketing agency specializing in paid digital advertising, search engine optimization, email marketing, and content marketing campaigns. JUICE holds a wide range of highly esteemed certifications and has preferred partner partnerships with Meta, Google, Klaviyo, Shopify, and most notably, TikTok. ONAR will retain key JUICE personnel to support a smooth transition, including Co-Founders Michael Lisovetsky and Troy Osinoff, and COO David Khandrius. Osinoff will join ONAR’s executive leadership team, while Lisovetsky and Khandrius will assist during the integration period to ensure continuity across operations and client relationships. This acquisition is expected to more than double Storia’s revenue and enhance profitability through accretive growth and operational efficiencies. As part of the transaction, ONAR will absorb JUICE’s proprietary AI software Sour Grapes, an intelligent Facebook comment moderation tool that uses sentiment analysis and keyword filtering to boost ROAS, engagement, and brand equity. The product will be integrated into ONAR Labs, the company’s in-house incubator for SaaS and marketing technologies. The agreement outlines a 72-day audit period covering JUICE’s financials for the past two years, which ONAR confidently expects to finalize within the stipulated timeframe due to prior due diligence and organized record-keeping. ONAR is dedicated to transparent communication with stakeholders and will continue to share significant updates as they arise.